According to the State of Marketing Automation Survey reports, about 75% of marketers used marketing automation tools in 2019. These numbers have risen to the point where it is predicted that the market will attain USD 19.66 billion valuations by 2026 with a CAGR of 19.2%.
Marketing automation in eCommerce is the factor that increases conversions, leads, and revenue, given the high time, labour, and resource needs of eCommerce marketing. Since marketing automation is a lucrative opportunity for eCommerce businesses, let’s examine how it can be implemented!
How eCommerce Marketing Automation Can Aid Your Business
The following examples show how eCommerce marketing automation improves customer experience, increases sales, and boosts revenue. We’ve included a use case to provide you with some ideas for your forthcoming marketing campaign.
1. Acquiring New Contacts
Your contact list can grow, and you can bring in more customers with eCommerce marketing automation.
You could say that if you constantly created excellent, practical, and informative content or goods, your audience would be ready to hear from you. In light of this, you might consider offering them something valuable in exchange for their permission to be added to your email list. Business email subscribers frequently have access to surveys, whitepapers, studies, and other publications.
Similarly, whenever a consumer purchases something from your online store, the marketing automation software can add that customer’s information to your database. Each addition gives the buyer’s profile more specifications and makes it simpler to spot any commonalities you might leverage later.
2. Welcoming and Onboarding
Nowadays, it’s generally anticipated that signing up for a website will trigger email automation workflows that welcome you to the platform. These messages can request the customer’s explicit consent to include them on an email list, provide them with an overview of the brand’s principles or message, or help them complete a transaction. You might also entice the new customers by offering special discounts that would get people to swipe their cards straight away!
A welcome series makes it easy to provide customer support to those who have already purchased your product or service. It is possible to provide information on how to use the services to their full potential. A component like this can enhance customer satisfaction and brand loyalty.
To make Wigzo a turning point for your eCommerce, their team will be by your side throughout the process.
3. Converting Abandoned Carts to Sales
Cart abandonment is a serious problem that the eCommerce sector is now facing. About 7 out of 10 shoppers abandon their shopping carts for various reasons, and this rate for smartphone users might reach up to 85.65%, depending on the device.
As a result, lost sales due to cart abandonment might cost your online retailer USD 18 billion annually! Fortunately, marketing automation in eCommerce tries to make up for these losses by frequently checking in and following up. The proper subject lines, email copy, and CTA in automatically generated emails may convince the recipient to buy anything from you.
4. Get Inactive Customers Back
Like cart abandonment, you may have clients who signed up for your online business only to forget about you entirely. Alternatively, you may have someone who only occasionally makes purchases.
You might benefit from platforms for eCommerce marketing automation in these circumstances. To increase involvement, you can design email automation routines that take effect after a predetermined period and give customers discounts or other benefits.
5. Establish Omni-Channel Presence
Imagine a situation when customers have perused products in your online store. This behaviour indicates that they have either given the product some thought or are interested in it. There is a lead there.
You can gauge how they respond by using marketing automation technology to engage the lead through alternate channels, such as WhatsApp, Email, SMS, Onsite, Push. If they engage with the personalized messages, it is clear that they are a qualified candidate. Once their information has been gathered, automated workflows can continue to nurture them until they make a purchase.
For example, due to 1:1 personalized content and timely promotions, Wigzo’s web push notifications increased website engagements for Smart Medical Buyers (SMB) by 14% and attracted 120k+ subscribers.
Conclusion
The information above clarifies that the best eCommerce marketing automation platforms for enterprise could revitalize your eCommerce business and propel it to new heights.
Take Wigzo as an example. It is a state-of-the-art customer data platform and a robust growth tool for e-commerce businesses. Whether you offer clothing, cosmetics, or tour and travels, Wigzo’s flexible automation processes allow you to create the best customer journeys, maximize conversion and CLTV, and maintain real-time 360-degree visibility of your marketing operations.
Curious to know more about Wigzo? Head to their website and book your free trial now!
