March 28, 2023

Susan Anable

How Instagram can be a powerful marketing tool for small businesses

Instagram is a very powerful tool for businesses to connect with their audience and establish their brand image. As one of the most popular social media platforms, Instagram relies on a high-speed internet connection, like that from Cox Business. Business owners can utilize the platform to drive brand awareness, boost sales, and build and track audience engagement. It's an excellent way to find customers where they're already spending time. Consider these steps:


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Optimize your profile. Make sure your username is simple and meaningful; choose a strong and relevant profile picture; write a concise bio that communicates your business mission; and include a link to your website.

Susan Anable is Cox Communications’ Vice President of Public Affairs, Southwest Region.

Leverage marketing tools. Instagram provides the option to run sponsored ads and has built-in Insights tools to help you track and understand the engagement of your posts. Use these features to target your audience, set your budget, and track the performance of your ads.

Employ SEO practices. Use relevant keywords in your captions, hashtags, and profile bios to make your content easily discoverable by your target audience. Use popular hashtags relevant to your content such as #latesttech to increase the reach of your content.

Improve your content. Monitor your audience's activity on your posts and your competitors' posts to understand their preferences and tailor your content accordingly. Use social listening to gather data and improve your content.

Post consistently. Keep your followers engaged by posting regularly and mixing different types of content, such as images, videos, and stories. Check out the Cox Communications page at https://www.instagram.com/coxcommunications for an example of how our company shares a variety of content to provide value and engage with our customers.

Analyze your results. Use Instagram's built-in analytics tools to track your follower growth, engagement rates, and overall performance. This will help you identify what's working and what's not, and make adjustments as needed.

Stay up to date with trends. Keep up with the latest trends and features on Instagram to stay relevant and engaging. Try new features like Reels and IGTV and participate in trending hashtags and challenges.

Partner with influencers. Collaborate with influencers who have a significant following in your industry to reach a broader audience and build your brand image.

Host giveaways. Running contests and giveaways is a great way to increase engagement, grow your followers, and generate excitement around your brand. Make sure the prize is relevant and valuable to your target audience.

Connect with your audience. Respond to comments and direct messages promptly and engage with your followers by sharing user-generated content and hosting Q&A sessions.


Author: Susan Anable is the Phoenix market vice president for Cox Communications