How should user-focused e-commerce sites use platforms like Magento and Shopify to enhance conversion?
Enhancing ecommerce has always been an ever changing market algorithm that is fundamentally governed by user trends. Now, there is big role of ecommerce platforms which can offer cardinal features that aligne more with your business demands. And, this is the prime issue behind how you choose the best platform for your ecommerce business module.
So, which platform should you choose for your ecommerce business: Magento or Shopify? And, let me tell you that you aren’t alone if you have trouble answering this question, as everybody is blank.
Choosing the right platform to launch and grow your new business idea is tough, especially when you have numerous choices at your disposal. With lots of options available these days, you should opt for one that enables you to delve into the future of ecommerce.
According to the statistics, Magento powers 0.7% of the internet, while over 4 million eCommerce sites are built with Shopify. In a nutshell, Magento and Shopify are the best options for any size and shape of ecommerce business.
Technically, Magento is an open-source platform, and Shopify is an easy-to-use platform for building online stores. Shopify and Magento have intelligent communities that support you whenever you want and solve issues you face being an eCommerce business.
While comparing both in terms of support, both are fine towards customers’ concerns.
Ultimately, it is difficult to say which eCommerce platform will win the battle early, as both are leading eCommerce giants.
Let’s start by defining and simplifying your problems through this article.
Magento: The open source eCommerce platform that’s taking the world by storm!
Magento is the most popular eCommerce platform for online businesses and is an open-source platform like WordPress. It is a very effective and scalable platform that offers robust and out-of-the-box functionality and has a sizable community behind it, which keeps adding new features.
There are many reasons brands trust Magento, and one of the reasons is the range of customization features and that are available for store management, performance, customer experience, and platform growth.
Magento 1 is not supported by Adobe since its EOL was announced, and that’s the reason Magento 2 is used by online stores. Magento 2 was created to assist online store owners in achieving their goals. Moreover, Magento 2 was upgraded with the latest technology and changed the directory structure to enhance the platform’s user interface.
You might wonder what the difference is between Magento 1 and Magento 2. So, the significant difference between them is that Magento 2 is an older version that is no longer in use, while Magento 2 supports PHP, which improves the speed of your site. In Magento 1, chances are you will have to wait to accept orders compared to Magento 2. Moreover, Magento 2 is very clean when it comes to coding and keeps a user-friendly dashboard that ultimately benefits SEO.
Pros of Magento
- Open-source platform (free)
- A wide range of extensions for users
- Customization is easy
Cons of Magento
- Expensive extensions
- Customization can slow down performance
- Need a team of highly skilled developers
Are Shopify’s features ready for the future of online retail?
Shopify is a subscription-based platform that helps users set up an online store and sell products. Basically, it serves as an eCommerce platform that enables businesses to connect with clients wherever they are. Moreover, Shopify’s eCommerce platform is a multifaceted service that provides a wide range of tools to help you start your business.
Shopify makes it easy for you to start your own online store, accept payments online and in-person, and market to a global audience. Also, you can sell almost anything on your Shopify stores, such as handicraft items, home goods, clothes, digital products, and gift cards.
There are many benefits of choosing Shopify, such as detailed Shopify admin, a range of features, a cloud network, and the availability of apps. Additionally, you will get support from the Shopify community, which is a strong reason for choosing Shopify for your online business.
Pros of Shopify
- Ease of use
- Custom plugins for specific needs
- Active support
Cons of Shopify
- Require additional costs
- Customization is limited
- Poor content management system
What is the difference between Magento & Shopify?
Magento and Shopify are two broad topics requiring much explanation and comparison. To conclude, you need to compare both in terms of functionality and installation. To summarize,
Magento is an open-source platform that requires hosting, while Shopify is a hosted platform.
Both Magento and Shopify offer basic store functionalities that are easy to use and maintain. To conclude, Shopify vs. Magento, you have to go through the features, advantages, and disadvantages. Then you will have an exact idea of which is best for you and your business.
Simply put, all you have to do is keep an eye on the most critical features that are important for developing your eCommerce store to make sure that you make a perfect choice.
How to boost a conversion rate in a Magento store?
It is always a great idea to keep your Magento website conversion-ready for your customers as long as possible. Moreover, it is crucial that your website is mobile and web-friendly to attract your customers to your website.
In today’s mobile era, where users spend most of their time on mobile devices, you must have a website that runs smoothly on mobile devices. Nowadays, business owners are overlooking this problem and losing a lot of potential prospects.
Any business relies on the number of leads and visitor activity that make purchases from your website and choose the services you offer. Hence, you must optimize your Magento 2 website to enhance sales and generate traffic to better your site’s visibility.
That said, many wonder how they can boost the conversion rate in their Magento store.
Wondering how you can optimize your Magento site to boost conversion rates?
- Work on your website load times
- Make navigation proper
- Enhance filtering option
- Opt for one step checkout
How to boost a conversion rate in a Shopify store?
No wonder conversion rate is one of the most popular aspects of online business. How can you forget Shopify when it comes to achieving more conversions and leads? Yes, Shopify has been used by a large number of online stores and created a surge in the market.
It is not okay to say that any eCommerce platform will give you overnight success, and it’s a myth if you have been told by anyone, as there’s no magic available in the market. However, some techniques and tools can help you gradually if you implement them correctly.
It goes without saying that improved traffic can lead your store to generate more sales. However, it would help if you used smart conversion optimization tips to generate leads for your Shopify store.
Wondering how you can optimize your Shopify store to boost conversion rates?
- Optimize the checkout process
- Allow guest checkout
- Make the use of value-driven content
- Provide limited offers (time-centric)
- Optimize your store for mobile devices
What is the best for you? Magento or Shopify – Conclusion
As we see above, both have their visible uniqueness and stability in terms of performance. However, it would be best if you always choose according to your requirements and the level of performance you want for your online store. Moreover, both are performance-driven and can help you enhance your store’s revenue and growth. It is suggested that you make the decision based on comparison, features, and benefits.
Ultimately, both are different eCommerce platforms that are used for the same purpose. So, choose the platform that is suitable for your business needs and utilize it the way you want. Shopify is an easy platform for building online stores and requires no help, but Magento will require some guidance from adroit Magento 2 developers.