COVID is by no means a good thing and not something that anyone would likely wish on their worst enemy. However, it is also hard for anyone to deny that it hasn’t done wonder for online shopping and retail. Online retail was gaining ground before the pandemic hit, but now, more people than ever are shopping online. While more traffic to your web store is good, it won’t guarantee that you’ll close every sale. Heck, it doesn’t even guarantee that you’ll close on any sales. Your store not only needs to inspire trust and encourage people to buy, but it needs to stand out from the competition. Consumers these days are likely going to buy from someone that interests them more. How can you make sure that this is you?
It all really starts with design. When people arrive at your store, you only have a few seconds to make an impression. The first thing that people see when they arrive in the design. If the design is all over the place and people can’t easily get from one place to the next, how long do you think they are going to hang around? Do you think they are going to spend 10 minutes or more trying to navigate around your site? They likely won’t spend 2 minutes trying to navigate it. Why would they when they can open another browser, find a different store, and make a purchase in the next 5 minutes or less? You need a professional, clean, and user-friendly store design that stands out from the competition. People want a smooth experience, but they also want something that’s different.
New Innovative Marketing
Speaking of being different, do you know the biggest difference between online retail and in-store retail? It is that physical connection. When shopping in-store customers have the ability to physically touch and handle products. They can pick them up, rotate them, spin them, smell them, and pretty much do whatever makes them feel comfortable. Unfortunately, this is not something that can yet happen in the online retail world. However, there are 3D viewer programs that are making the online shopping experience more immersive. With such programs, consumers can now spin, rotate, turn, and view your products in 3D. It’ll be an entirely new experience that provides your customers with a different way to interact with your products.
Make Yourself Known
You might be surprised to hear it, but the about us page is one of the most viewed pages on a site. That’s right, customers today actually want to know what types of individuals they are dealing with. Use this to your advantage! Take the time to spruce up you’re about us page. Really put some effort into it. Talk about your employees as well as your passion behind opening the store. Talk about how you care about making a difference in your customer’s life. Explain how your products are the ones that will make that difference in their life. Just be careful not to be too long-winded because this is not exactly the place for it,