Studio shot of crouching photographer
How to market your photographs on Instagram
One of the most popular social media platforms is Instagram through which various users express their views and talents through videos and photos. It is also a platform that is widely used by professional and amateur photographers to show off their talent in photography. For a photographer, Instagram is the best platform to showcase his or her photographs and gain popularity. The more Instagram followers you get, the more popular you will become.
Instagram is also a great platform to promote your business and attract clients and customers across the world. So, if you have not started on this social media platform yet, then you start it doing so right now. Here is how you can market your work on Instagram.
Create your Instagram Account
This is quite a simple and easy thing to do – create an Instagram account. It is an app can be easily downloaded on your phone. Registering to the platform is as easy as registering to other social media platforms. You can create two accountson Instagram – personal and business. If you are looking at Instagram for business purposes, then you should open a business account that has more features than the personal account.
However, you can also combine both professional and personal accounts together or keep them separate. Instagram allows its users to create multiple accounts and have access to all of them at the same time. To promote your business and keep your personal life restricted to your friends and family, then it is best to keep them separate.
You should also make sure that your bio speaks about you and your work. Also, ensure that it is short and not lengthy. You can take some ideas from other Instagram accounts of photographers if you are not sure how to do so.
What should you Post on Instagram?
The first thing to do before you post your photos on Instagram is to choose the best photo from your collection. Your photos posted on Instagram should be able to speak about your work. You can either edit your pictures or simply put them the way they are. If you are planning to edit the pictures, then you can do so on Instagram itself. But for more professional edits it is best to use your own software.
You can use themes to post your photos on a weekly or daily basis. Using the storyline for uploading photos on Instagram is also very popular among photographers.
How to Increase your Fan Following
If you are looking for some good numbers of Instagram likes, then ensure that you use as many popular hashtags as you can. Using hashtags attracts users who can get access to the photos or posts under those hashtags. If your photos are good and grab the attention of the Instagrammers, then you are surely going to get some huge number of likes.
Instagram needs to be live and active to keep the interest of the followers or other Instagrammers. Hence, make sure that you are posting your photos on a regular basis and also interacting with the followers. The more interaction you have with them, the more they are going to visit your account.