Although more and more unsigned musicians are succeeding on their own, many gifted up-and-coming musicians are unsure of how to launch a profitable music marketing campaign or make money off of their work.
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Your primary focus should be on creating excellent music. Your song, EP, or album will not be successful if it is not well-written, musically sound, and properly produced, regardless of how closely you adhere to all the marketing advice.
After discussing that, let us examine the most effective independent music promotion strategies available in the current music landscape.
Sign up for artists services
Signing up is essential if you are releasing music since the majority of big music streaming services have platforms made especially for artists.
Only artists who utilize these platforms may make use of exclusive features and advantages. If you sign up for Spotify for Artists, for instance, you may monitor streaming statistics, contribute songs to playlists, update your artist bio, post a profile picture, and access Spotify’s “Artist’s Pick.”
If you have not already, be sure to join up with other sites that provide comparable functionality, such as YouTube for Artists, Amazon Music for Artists, Deezer for Creators, and Apple Music for Artists!
Build a website and mailing list
Building a large and devoted email list is even more critical for your online presence than having a great website.
Along with links to your music, biography, photos, and upcoming tours, your website should also provide a form for people to sign up for your mailing list. With email marketing, you may send a direct message to the individuals who are most interested in your music.
You can tell a fan wants to hear from you when they give you their email address. Emailing them about your new release or forthcoming tour has a higher chance of reaching them than posting on social media, which may not get as many views.
Develop an engaging social presence
The secret to success is having a solid social media marketing plan. Maintaining a steady and active presence on social media sites like Facebook, Twitter, Instagram, TikTok, and even Snapchat is crucial. To make it easier for others to locate you online, make sure your profile names are consistent across all platforms.
There is a wealth of information about social media management, and trends are always evolving. To find out more about managing and enhancing your social media presence, have a look at some of these useful tools.
Get playlisted
Playlists and streaming are unavoidable. Playlists on services like Apple Music, Spotify, and Deezer have millions of listeners worldwide and have received billions of listens. Adding your music to a well-known playlist may result in thousands of plays, increasing your visibility and earning you royalties.
While appearing on curated playlists enhances your reputation, automated playlists like Discover Weekly may significantly increase your streams and royalties. Therefore, it is worthwhile to consider every possibility.
Get press and blog coverage
Getting your music included in music magazines, whether they are large or tiny blogs, may help generate buzz and establish your reputation, which can help you advance your career.
The ideal approach to gain excellent publicity is normally to hire a professional public relations expert, but young artists on a low budget may not be able to pay for this.
DIY PR is an alternative if you cannot afford a public relations specialist. However, it is critical to approach journalists and bloggers appropriately. Create an electronic press release first, including important information about your music and yourself. For artists who choose to manage their own public relations, there are useful tools accessible.
