April 13, 2021

Contributing writer

Interesting businesses that could work better online

The possibility of operating online opens a lot of opportunities up to any company willing to take the plunge and give a real shot to a web-based business model. In fact, for certain companies, it may actually be preferable for them to deal with customers and commerce online as opposed to operating an in-person business. This article aims to investigate a handful of companies that may find it preferable to operate an online business and why that may be.

Online Casinos

Casino’s are lucrative business ventures, a melting pot of social spending and enjoyable atmosphere, and a lot of the business of a casino is in culturing the right environment to prompt their patrons in to staying longer and spending more. This experience is largely lost in the shift to an online format, so why would setting up something like online casino slots be worth the effort to the casino business?

What it comes down to is availability. While the atmosphere of a casino is no doubt an extremely beneficial thing, your average joe won’t be spending every other weekend down at the casino. However, they may very well spend a night every week playing the slots at an online casino. Fundamentally, the product on sale is different. A physical casino sells an experience. The lights, music, drinks, and atmosphere all come together in an incredibly memorable way. An online casino, on the other hand, sells convenience. The possibility to just hop online for an hour or two and play a few hands of cards is an extremely attractive thing.

This difference in the market appeal is what makes the online casino business thrive and is why they are potentially even more successful, in a way, than their experiential cousins.

Literary Journals/Magazines

The business of a literary journal is by and large dependent on a small portion of society that is willing to pay for periodical literary experiences and, while this model has worked for decades now, with the cultural shift towards a largely internet-based culture, such practices are rapidly dying out.

Some literary journals have made the shift to operating either partially or fully online, and while this is a step in the right direction, many still do not see the necessity of this shift for what it is. As the internet advances, modern society advanced with it, and that brings a certain expectation for immediacy in content availability. Society craves instant gratification. If literary journals were to shift to an online format, they would be able to meet this expectation and very potentially carry on similarly to how they have been, except without the incessant printing costs they previously suffered. However, if they do not make this vital shift to an online format, there is a very real chance that they will be increasingly abandoned by the audience they require to stay afloat.

The loss of this audience would likely mean the death of the literary journals and magazines dependent on this small audience pool. Each magazine lost in this way would be a terrible blow to the literary community.