Online stores are popping up everywhere on the internet. From food and groceries to cars and real estate, there’s nothing you can’t buy on the internet today. And customers are taking full advantage of these online stores.
However, this is also a major problem for those trying to open their own online store. As per research, the e-commerce sector is overcrowded. In fact, there are over 20 million sellers online today. Thus, the competition in this market is increasing, and sellers are struggling to grow their online stores organically.
Under such circumstances, what do you do to ensure that your online store doesn’t fail? We’ll tell you.
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Become More Google-Friendly
Search engines don’t just start caring about your online store right from the start. Hence, don’t think they’ll just magically find your store and decide that it’s worth sending people to.
Google has to understand what your store is about, what it offers, and why it’s better than the other stores selling something similar. If your site doesn’t make that obvious, it’s going to get buried fast.
Take a look at your page titles, product descriptions, and image alt texts. Are they clear? Are they using the natural language people actually search for? Are your images slowing down your load time?
If your site is a maze or takes forever to load, search engines are going to skip right past it. The same goes for mobile friendliness. More than half of all shopping happens on phones now. So if your site still looks like it was built in 2012, it’s time for a serious upgrade.
Work with an SEO Agency That Understands E-Commerce
If you’ve been doing everything yourself and you’re still stuck, it might be time to call in some help. SEO isn’t just about adding a few keywords and hoping for the best. It’s a long-term game that involves technical fixes, smart strategy, and a solid understanding of how people search online.
A good SEO agency can audit your current setup and create a roadmap for getting your site in front of the right eyes. They’ll also help you identify what’s working, what’s not, and what your competitors are doing better than you.
Sometimes, you can also seek help from agencies that specialize in certain types of stores. For instance, around 21.6 percent of American online stores use Shopify. If you too use Shopify, why not work with a dedicated Shopify SEO agency? The Shopify SEO experts from these agencies know the ins and outs of how Shopify stores function. From the platform’s built-in SEO limitations to the smart workarounds that get results, these experts can work them all.
According to GoldenWeb, your Shopify store is just a shell unless your prospective customers can find it when they need it. Hence, there’s no scope for you to not optimize your Shopify store. Whether it’s keyword research or optimizing navigation, the Shopify agency will make sure your store is structured in a way that search engines love.
A seasoned expert will tailor their strategy to your niche, your goals, and your current setup. This is way more effective than generic advice floating around online.
Be Consistent and Relevant
Let’s be honest, you probably don’t have time to churn out blog posts every week. But that doesn’t mean you should ignore content altogether.
Search engines love fresh, relevant material, and even a monthly update can help signal to Google that your store is active and engaged. You don’t have to become a full-time blogger; just share insights, behind-the-scenes updates, or how-to guides related to your products.
Even product pages can be refreshed now and then. Got new photos? Swap them in. Updated sizing info? Add it.
You’d be surprised how much a small update can make a difference when it comes to climbing search rankings.
Ensuring Backlinks and Brand Mentions
Google’s like a super picky friend. It doesn’t want to recommend your store to anyone unless other people vouch for you first. That’s where backlinks come in.
Backlinks are links from other websites pointing back to your store, and they act as little votes of confidence in Google’s eyes. The more high-quality backlinks you can guarantee, the more credible your store becomes to search engines.
Getting backlinks isn’t about spamming forums or buying shady links, though. It’s about building relationships, doing collaborations, and maybe even getting featured in online articles or gift guides. Remember that most blog owners will charge you a small fee for putting your store’s link on their site.
The Takeaway
Growing an online store organically doesn’t happen overnight. But if you’re consistent, intentional, and open to bringing in some outside help when you need it, you’ll start seeing progress.
Organic growth might take longer than running a flashy ad campaign, but the results tend to last a whole lot longer too.
