LAVIDGE is putting their money where their mouth is for this year’s holiday gift giving program. The Phoenix-based unified marketing agency has partnered with four top local bakeries to donate treats to Harvest Compassion Center, with the help of its clients’ participation.
The campaign is hosted through the Instagram page @letstreatphx. For every ‘like’ the photos receive, the bakeries will donate a baked good to Harvest Compassion Center. In addition, LAVIDGE will contribute $1 to St. Mary’s Food Bank for every ‘like’, which will help feed 700 local families. The LAVIDGE holiday campaign runs through Dec. 31.
LAVIDGE sought to use this year’s holiday gift budget for something more meaningful, giving clients sweet treats from the bakeries which include details on how they can participate in the social media charitable campaign. The participating bakeries are A Bake Shop, Urban Cookies, Buzzberry and Classy Cupcakes by Tiffany.
According to this recent article on Digiday, LAVIDGE is part of a new national trend many agencies are following this year – donating card and gift budgets to charitable causes on behalf of their clients.
“We are so fortunate to live in this community that we want to show our thanks in a manner that hopefully brings a little joy to others,” said Bill Lavidge, CEO of LAVIDGE. “We chose Harvest Compassion Center and St. Mary’s Food Bank, two charities we’re passionate about, and we’re excited to involve local businesses to make the initiative even more impactful.”
Harvest Compassion Center: Guests of Harvest Compassion Center can choose any items they need, free of charge with no pre-qualifications necessary.
“Treats go very quickly at Harvest Compassion,” shared Adrie Olsen, director of operations at Harvest Compassion Center. “While our guests still have access to the necessities at our center, it’s great to be able to provide them with a little something extra like these special baked goods. I’m really thankful we’re able to be a part of such an amazing campaign with the support of the local community.”