When it comes to ranking strategies, there’s absolutely no way you can ignore guest posting.

Guest posting for link building has become one of the most preferred ways for SEOs to safely boost site authority and rank keywords that bring home the bacon.

However, all links are not equal, and neither is the impact they could have on your website.

Backlinks from spammy sites with no traffic and inflated metrics will not only prevent you from ranking for important search terms but might also get the entire website penalized!

That’s why it’s crucial you only work with reputed agencies with many years of outreach experience under their belt. Sure, they might not be as cheap as a freelancer, but the ROI will speak for itself over time.

How to choose a link building service?

Choosing the right link provider is not easy due to the sheer number of freelancers and wanna-be agencies that make false or exaggerated promises. Let us tell you from experience that link building (through whichever method it might be) is NOT cheap. And if any vendor wants to sell you “100+ Links on DA90 Sites for $50,” run the other way!

Here is how you choose the best guest posting service:

1. Posts only on websites with real traffic: Inflating metrics like DA/DR is easy; that’s why most PBN sites have high metrics but little to no traffic. Getting too many links on sites like those not only puts you on a path of diminishing returns but could also get your website penalized or de-indexed. So, only go for vendors that offer posts on genuine sites with real traffic.

2. Writes content for people: Wanting to please the web crawlers is good, but content should always be geared towards people who actually read them. Reputed guest post vendors almost always have vetted in-house writers producing all their content. They’re written for people first and search engines second.

3. Lets you choose the websites: Many sellers peddling spam links promote themselves by offering links in bulk at very low prices. The only caveat is that you’re not allowed to see the websites they’re going to post on (obviously because they’re going to post on spammy sites) before they go live. By the time your money is out of the bank, and you realize what’s happened, it’s too late.

4. Does not put insane markups: Links are not cheap, but that’s no reason to charge you $400 for a $100 link! Yes, the agency is doing all the work and has a staff to pay, but markups like that are plain robbery. We’re proud to say that all the providers we’ve reviewed here give you hands-off service without charging you an arm and a leg for it.

So, what are the best link building services in 2021?

1. Art of War SEO

The #1 spot on our list unquestionably has to go to Art of War SEO. The people behind it have a decade’s worth of internet marketing experience. Art of War SEO offers a premium link building experience that might NOT be for everyone because this agency knows their worth and isn’t afraid to charge for it.

While some solo SEOs and freelancers might find the prices to be more than what they can afford, those who have tried the services can vouch for the ROI they got. Unlike other “link building agencies,” this company doesn’t employ VAs to do the backend work; actual internet marketers run the show here to ensure that their clients get nothing but the best.

Here’s what you can expect to get when you do business with Art of War SEO:

a) Blogger Outreach Service: With this, you get a completely hands-off, bespoke outreach service that’s 100% whitehat and related to your industry/niche. There’s no question of getting links from unrelated, non-reputed sites that solely exist to sell links. These will be from sites with decent traffic, publishing content that people enjoy reading.

b) Curated Link Service: Using curated links, also known as niche edits, is one of the best ways to boost website authority and topical relevance. You can now get solid links from established pages without the risk of getting penalized because the link provider used blackhat methods. Give it a try; you won’t be disappointed!

Art of War SEO gets bonus points for:

  • Keeping the TAT low: you’ll almost always get your orders delivered within 28 days
  • 12-month free link replacement guarantee if your posts ever get taken down
  • Great customer support

 2. T-Ranks

We’re pretty sure you haven’t heard of T-Ranks if you’re new to the IM or SEO space, and there’s a good reason for that. This company is mostly known among close-knit circles because they’re very good at what they do, and people want to keep good services to themselves. So, what do they do? Sell awesome PBN links! Now, hang on a minute there…

Aren’t PBN links considered to be blackhat? If yes, then how come we’re promoting something that quite clearly goes against Google Webmaster Guidelines? Well, truth be told, even paying for guest post links can be said to be blackhat by the guidelines if you’ve paid for them. And good luck not paying for guest posts in 2021!

Seriously though, T-Ranks’ services are fantastic, and they have quite a few specialized ones up their sleeves.

a) Niche edits: If PBN links aren’t your cup of tea (or even if they are), then you must try their niche edits service that promises to get you links from real blogs with traffic. A good mix of niche edits with guest posts and PBNs can truly work wonders for your website.

b) PBN links: This is the company’s primary offering, which is made immediately clear when you visit their homepage. That page also has quite an in-depth explanation of how their PBNs work and what you could get from using them. There are also quite a lot of testimonials vouching for the effectiveness of T-Ranks.

c) Finance and Gambling PBN links: We say T-Ranks is the specialist in PBNs because they’ve earned that right. Not everywhere will you find networks built to promote finance and Gambling websites, which are considered to be two most competitive niches online.

T-Ranks gets bonus points for:

  • Creating entirely different networks for Gambling and Finance
  • Their affiliate program lets you earn 15% recurring commission on purchases


Unlike T-Ranks, Fatjoe is a well-known name in IM and SEO circles and has a reputation that’s been built up for many years. This is not your regular guest posting or niche edits company; Fatjoe has established itself as a kind of a media brand that does everything, from blogger outreach to writing to niche edits. In a way, we can say it’s a one-stop-shop for your link building and PR needs.

Fatjoe, despite being a premium seller, has managed to keep their prices modest and favors white-labeling of their services. This agency is based in the UK and has in-house staff that knows what they’re doing. So, if you’re on the lookout for trusted guest post/outreach links, no need to look any further because Fatjoe has you covered.

Here is a list of their most popular services, explained briefly.

a) Guest post outreach: Love getting links, but hate the arduous process of doing the outreach work? Well, worry no more because the folks over at Joe’s will do it for you! Blogger outreach links are one of the safest links you could get because there’s an actual exchange of value between the prospector and the webmaster.

b) Niche edits: Do we need to explain again what niche edits do? No? Okay, so you get those also with Fatjoe. This is a fairly new service that the agency has started and has already earned rave reviews. And the best part is that you get different pricing levels on the order page, based on your niche edit authority requirements.

Fatjoe gets bonus points for:

  • Offering a myriad of content marketing services in one platform
  • Content writing services
  • Great customer support

4. OutreachMama

This company boasts of having one of the largest link building inventories globally, with options going over 10,000, and has successfully built over 3000 links. With stats like that, competitors know that they’re a force to be reckoned with.

Like Fatjoe, OutreachMama also strives to be the all-in-one solution for building links, and their prices are also competitive. This company also offers phone support, and you can approach them with any problem for those to be taken care of. Here are some of the core features of the agency’s most popular services:

a) Guest posting: You want guest posts? You’ll get guest posts with no frills attached! Register on their website and get a list of all possible guest post opportunities along with prices. The TAT is quick, and the service is entirely hands-off.

b) Link building for agencies: As the term implies, this is more geared towards agencies that want to order in bulk. If you’re an SEO agency owner and want to white label OutreachMama’s expertise, this would be a perfect choice. Bigger the order, the bigger the discount!

OutreachMama gets bonus points for:

  • Offering link building to both customers and agencies
  • Being able to rank listicles in the SERPS

5. Accessily

Accessily is another name you may not have heard of, and one of the probable reasons could be because of the name itself, which is brandable yet vague. This website only sells guest posts and boasts of having a collection of over 15,000 websites to choose from. To see the list, register on the website and pick your favorites– the agency will take care of the rest.

We especially like how they’ve split the guest posting opportunities based on industries such as Primary, Business and Industry, Home and Garden, Computer, and Electronics. What astonishes us the most is that this company aims to serve a wide variety of businesses and their needs, rather than focusing on SEOs looking for guest posts.

Even though, on the surface, it might look like Accessily doesn’t have much to offer, a glimpse inside their database will tell you otherwise. Oh! And if you’re a website owner, you can list your site to sell guest posts and let people find you through Accessily. How cool is that?

Accessily gets bonus points for:

  • Having a vast guest post inventory
  • Catering to a variety of niches
  • Having the option for publishers to sell directly

What are Link Building Services, and should you try them?

Simply put, guest posting services make your life a whole lot easier by letting you backlinks from authority sites without doing any of the hard work that goes in behind the scenes. However, if you’re not an SEO or are unfamiliar with how guest posts work, you might be asking yourself if you should even try them in the first place.

To answer that question, we’d have to tell you a little about how search engines work. Search engines like Google rank web pages not only based on what the users want to see but also based on website authority. As such, if your website is new and doesn’t have any credibility, it’s highly unlikely that Google will rank it no matter how helpful your content might be.

So, how can you boost website authority? One of the best ways to do that is by getting guest posts on other high authority sites, which link back to your site. Those links act as a vote of confidence for your website, making Google think that you’re also a credible entity in the web space. If you want to give your brand a boost in value, getting guest posts on relevant blogs is one of the best ways to do it.

Final words: Which Link Building Agency Should You Choose?

One of the most common questions people ask is regarding the safety of guest posts since paying for them violates Google’s set guidelines. Well, we can tell you one thing for sure: guest posting is one of the ‘safer’ methods of link building because there’s no way for Google to track the exchange of money for the link.

Right now, investing in high-quality links is the only way to go because if you want to yield good returns for a long time.