OH Partners named agency of record for Armored AutoGroup Sales
OH Partners announced today that it has been named the agency of record for Armored AutoGroup Sales, a Connecticut-based company that houses national CPG brands including STP, Armor All and AC Pro. Armored AutoGroup Sales will be one of the agency’s top accounts moving forward.
To win this work, OH Partners engaged in a highly competitive RFP process with other nationally recognized agencies, including the previous AOR, for not only creative work, but also media planning, placement, social and digital. The win further demonstrates the agency’s strength and expertise on the national stage.
OH Partners will take a calculated yet practical marketing approach to its partnership with Armored AutoGroup Sales. The agency will use a blend of best-in-class creative thinking and well-researched consumer insights to help the brands navigate the changing landscape of the auto care industry and the evolving needs of its consumers.
The Armored AutoGroup Sales account will add to OH Partners’ portfolio of national CPG clients that includes Eat Smart, Now Planting, Dole Packaged Foods, FlapJacked and more. The work is currently underway and will break in March 2019.
Offerpad wins 5 Stevies
Real estate tech innovator, Offerpad received five awards at the 13th Annual Stevie Awards for Sales & Customer Service’s awards banquet in Las Vegas on Friday, February 22. The company had been selected as a finalist in five categories surrounding the awards’ customer service focus. The categories included Online Sales Team of the Year, Sales Distinction of the Year, Front-Line Customer Service Team of the Year, Contact Center of the Year, and Customer Service Department of the Year. Offerpad won the Gold Stevie for Sales Distinction of the Year, and Bronze Stevies in all four of the other categories for which the company was nominated.
The Stevie Awards, created in 2002, organizes what are considered the world’s premier business award competitions. They honor the achievements of organizations and working professionals worldwide and provide some of the most coveted business accolades in the world. The organization hosts seven types of business award programs that each offer annual prizes to the best of the best. Judges for Stevie Awards include hundreds of the world’s most respected executives, entrepreneurs, innovators, and business educators. Offerpad was nominated for its excellent work in Sales and Customer Service, one of the Stevie Awards’s top programs. Within that program, Offerpad’s recognition as a finalist, and eventually winner, in five categories indicates that the company’s customer service efforts are among the world’s very best.
Jamie Nuss, Offerpad’s Vice President of Customer Success said, “Our aim is to provide the absolute best customer experience in the industry; with the entire company’s support, together we’re able to achieve this, and these Stevie Awards are a good indication that we’re meeting our objective.”
CyberScout develops cyber insurance distribution model
Scottsdale-based CyberScout, the gold standard in identity and data defence services, is pleased to announce two new global partnerships that will introduce accessible cyber insurance solutions in Southeast Asia. Individuals and small to medium-size businesses will receive CyberScout’s award-winning, best-in-class services through a robust and innovative distribution model designed to reach an underserved Asian mass market.
The global cyber insurance market is expected to reach $14 billion by 2022, a compound annual growth rate of 28 percent, according to the Cyber Insurance Market Report. However, the complex nature of cyber risks and stale distribution models have historically limited market growth to these previously ignored market segments.
Pragmatic Marketing acquires The Data Incubator
Pragmatic Marketing, the authority on product management and marketing training, has acquired The Data Incubator (TDI), a leading provider of data science education, and together have become Pragmatic Institute. The new Pragmatic Institute will combine the expertise of these two companies to create a single source for comprehensive, hands-on training in product management, product marketing and data science.
“Today, the use of big data is changing the way companies decide what to build, how to market and which investments to make. AI is no longer the domain of very big companies—it is an imperative for all companies,” said Philip Alexander, CEO of Pragmatic Institute. “With the addition of TDI, we can now deliver proven, high-quality training and workforce optimization across the key areas most critical to the future of today’s business, and we can do so at much greater scale.”
“We’re passionate about data science—about providing the best training, developing the best candidates and extending the field,” said Michael Li, founder of TDI and President of Data Sciences at Pragmatic Institute. “[Pragmatic Marketing has] decades of experience building and providing successful training programs and supporting the unique needs of their students. This gives us a huge advantage in terms of the speed at which we can build on our passion and realize our vision.”
