Marketing in the age of Web 3.0: The impact of marketing for crypto, NFT, gaming and Web3
These days, it’s tough to avoid the increasing excitement around Crypto, NFT, gaming, and now Web3.
Even though it’s difficult to imagine, the internet will inevitably have to move beyond the platform-based ecosystem it is now when new technology, consumer privacy rules, and immersive content experiences are introduced.
Many questions remain unanswered since there is still not much of a marketing road map, and it is unlikely to be for some time. However, we can foresee the influence of NFTs, Web3, gaming, and crypto on digital marketing by knowing their core functions and how to develop them further.
What Is Crypto?
Cryptocurrency is a kind of digital money decentralized and based on the blockchain. You may be familiar with the two most well-known cryptocurrencies, Bitcoin and Ethereum, but there are over 19,000 more out there.
What are NFTs?
A non-fungible token (NFT) is a unique digital token that cannot be replaced. The fact that NFTs are a part of the Ethereum blockchain makes them a kind of cryptocurrency. Tokens may store additional data and be transformed into digital media, such as animations, music, movies, and photographs.
What is Web3?
Known as “Web3“, this next version of the World Wide Web is designed to be an open digital space where people may interact freely and generate their content without fear of censorship or corporate interference. With blockchain technology and unique user identities, internet users may have more control over what is shared.
What are Web3 Games?
Web3 games, also known as a play-to-earn, play-to-own, crypto, blockchain, or NFT games, are digital games that integrate blockchain technology as an underlying component of the game’s economy.
Web3 games are characterized by the presence of player-owned game assets, such as Non-Fungible Tokens (NFTs) or Fungible Tokens (FTs), which are stored in custodial wallets.
In 2021, gaming increased by 14%, according to a recent study. The average player spends about eight and twenty-seven minutes each week playing video games. Over a year, nearly 8.8 billion hours of video games were broadcast on Web2 channels and social media, with some players attempting to profit from their efforts.
However, there are several more approaches for extracting the value of gaming and measuring one’s growth. The blockchain is the ideal tool for encrypting gaming achievements so they cannot be erased or modified. Players do not need to launch their streams to generate money from the time they spend playing. Instead, gamers may employ Cryptos and NFTs to tokenize their gaming success and turn it into a blockchain asset.
Choosing a marketing agency for Crypto, NFT, Gaming, and Web3
It is prudent for every new cryptocurrency startup to collaborate with a Web3 marketing agency and have a marketing strategy. While it is possible to popularize your idea on your own, it may not get the attention needed to thrive in a crowded market. Instead of wasting time and money on social media, hire a professional blockchain marketing business to help you.
A crypto marketing agency will initially be more knowledgeable about the blockchain industry than you are. A good NFT & Crypto marketing agency will also understand how to promote your project via various platforms. The most popular channels are Facebook and Google; however, many incredibly successful channels allow bitcoin and NFT advertising, such as Reddit, Discord, and Telegram.
The number of Web3 marketing agencies is quickly growing. Hundreds of Web3 marketing agencies can be found online developing Web3, cryptocurrency, and NFT marketing strategies.
Investing in competent Web3 marketing agencies early in your blockchain marketing plan is essential to the success of your project.
Several factors come into play when determining a marketing firm’s trustworthiness and suitability for your goals and budget. Check the experience of the staff before hiring a Web3 marketing agency. They can’t provide outcomes if they don’t have any prior experience. Selecting an agency with a track record of success is a wise move.
If you’re not sure what to look for, you may run background checks and chat with their prior clients. Moreover, the staff should be able to operate at a distance since the crypto sector is so active.
Brands and organizations unable to effectively negotiate the Web 1.0 and Web 2.0 transition eras before Web3 were unable to advance and eventually disappeared.
Consequently, by working with skilled Web3 marketing agencies, you can ensure you will not get lost in the transition process.