If you have a passion for advertising, then why not forge a career for yourself in the marketing industry? By doing so, you would be able to release your creativity day in, day out on all of the campaigns that you are tasked with running, and you would be sure to be paid handsomely for doing so.
In order to take your career as far as it can go, you need to get to work right away in trying to become a better marketer. There are a number of ways to do this, three of which can be found listed below.
Hone your pattern-reading skills
Marketing is very much about pattern reading. To be successful in this industry, you have to be able to see what adverts are working well today or have worked well in the past, and you have to judge how that advertising pattern can be manipulated to make even more money for your clients going forward into the future.
A slightly unusual yet incredibly effective pastime that you should consider embracing in your bid to become a better pattern reader is the game of poker. By logging onto a site such as Unibet and playing this famous card game, you will find yourself reading the pattern of the moves that your competitors make in order to predict what cards they are going to lay down next. Almost naturally, you will then develop an eye for patterns and, thus, you will become far more adept at reading them.
Don’t be afraid to experiment
If you don’t try out new things in the world of marketing, you will quickly find your career stagnating. Customers want to see things that resonate with them today — they don’t care about what they saw yesterday, even if it engages them at the time. You have to, then, experiment with different kinds of advertising… no matter how afraid you might be about doing so.
When it comes to experimenting, you might want to try:
• Embracing different creative approaches
• Utilizing various media outlets, not just those that you are comfortable using
• Trying out a cross-section of various ad-types
Read case studies
Case studies will provide you with a far greater knowledge of the marketing industry and what is/isn’t working in today’s advertising climate, so brushing up on a few of them should be one of your top priorities.
In this instance, marketing blogs are always a good source to turn when you are searching for collections of case studies.
15 of the best blogs dedicated solely to the marketing industry include:
4. Marie Forleo
7. John Doherty
8. Content Marketing Institute (CMI)
If you are determined to take your potential career in marketing as far as it can possibly go, then it’s imperative that you put the above advice into practice. Honing your skills, experimenting with your advertising style, and brushing up on a few case studies will no doubt help you to become a better marketer.