Logos play a very important role in the business world. They set the right tone for companies, help them build brand recognition, and even increase customer loyalty.
If your business is in the process of designing a logo, you should take your time and consider all your options before choosing a logo to represent you. You should also steer clear of making common logo design mistakes.
Here are five logo design mistakes you should avoid at all costs.
1. Choosing Something Too Obvious to Use in Your Logo
If you’re the owner of, say, a tree trimming service, you might be tempted to use an image of a tree in your logo. This seems to make perfect sense, right?
It does make sense, but it’s not going to do much to set your company’s logo apart from the logos used by many other tree trimming services. Many of them have already used trees in their logos, too!
You would be much better off trying to find a unique image for your logo. Or at the very least, make the tree in your logo look different than the trees used by other companies.
This will help your logo stand out in the crowd and show that your tree trimming service offers something different from your competitors.
2. Using the Wrong Colors in Your Logo
The colors that you include in your logo are going to convey a message to those who see it. You want to make sure they send the right message to people when they look at your logo.
Red, for example, is often associated with urgency and passion. Yellow, on the other hand, tends to make people feel happy, energetic, and optimistic. Green has a close connection with nature, while purple is meant to represent royalty.
Choose the colors for your logo wisely. They’ll prove to be more important than you might realize when you first design your logo.
3. Picking a Font That’s Hard to Read for Your Logo
Is your logo going to have words in it?
Whether you plan to include the name of your company or a slogan that you want to send out to the world, any words in your logo should be easy for people to read. This means choosing a font that’s easily decipherable.
4. Copying the Logo Used by Another Company
This is easily one of the biggest logo design mistakes that you can make!
It’s OK to look at the logos used by other companies to get inspiration. But it’s not OK to blatantly rip off another company’s logo.
You could face legal ramifications if you do this. You could also make your company look very bad in the public eye.
5. Paying a Fortune for Your Logo
Over the years, there have been some large companies that have spent millions and, in some cases, even billions of dollars on logo designs. You don’t have to do this.
The Looka logo maker allows businesses to design logos for free. You can play around with the logo maker and test out different designs until you land on the right one.
Don’t Make Any of These Logo Design Mistakes
Put your stamp on the business world by creating a great logo for your company. It’ll go a long way towards establishing your company’s presence and showing people what you’re all about.
As long as you don’t make any of the logo design mistakes listed here, your logo is sure to speak for itself. It should represent your company well and allow you to market your business effectively moving forward.
Take a look at our website to get more tips on marketing your company.
