These days, just about every business has an online presence. Even businesses that primarily operate offline will have a website in order to drive foot traffic and keep pace with their competitors.
However, having a website is only the start! If nobody can find you online, your business might as well be invisible or not even exist. This is where an experienced digital marketing consultant can make all the difference. Let’s take a look at 7 powerful digital marketing strategies that you and your consultant can implement into your business.
No. 1 – Tell Your Story On Social Media
Everyone can relate to stories, and a story is far more likely to capture someone’s attention than a blatant promotional offer. The internet is all about developing trust and nurturing your brand. Stories help you do that. Come up with the story of your business, who you are, company background, and share it on social media; either in a series of segments or in full. Make sure your story is emotive and interesting.
No. 2 – Sponsored Content
This is a form of advertising on social media channels such as LinkedIn, Facebook and Instagram. You pay to have your message put in front of your target audience, or you might even pay an influencer (someone with a huge following) in your niche to feature your content in their social media feeds.
Sponsored posts have been proven to be a very effective way to get your message in front of the right audience.
No. 3 – Sell a Lifestyle
It may come as a surprise, but people are really not that interested in products and services as such. What they are intrinsically far more interested in is how it can benefit them and improve their lifestyle.
Find a way to make your business fun and sell the experience, not the product or service directly. Discover what it is your potential audience loves to do and serve them more of that. This will engage them far more than an ad for the latest pair of sports socks, for example.
No. 4 – YouTube Advertising
With attention spans shrinking, the written word is becoming harder to digest and video is the medium audiences are turning to.
Did you know that YouTube is the second biggest search engine next to Google?
That’s right. Video is so immensely popular that YouTube is the place to get noticed. Nearly every video you want to watch will commence with advertising, and it’s this advertising space that you really want to take full advantage of to increase leads and sales for your business.
No. 5 – Incorporate Video Into Your Marketing Mix
To take advantage of the popularity of video, if you’re not using video in your business and marketing campaigns, you’re missing out on a potential huge stream of traffic to your website.
Not only should you create relevant and engaging videos about your company, products and services, but you could even encourage your customers and fans of your brand to contribute their relevant video content to your channel.
One idea could be to run a competition where people review one of your products and the best review wins a prize.
No. 6 – Don’t Underestimate the Power of Social Media Tags
Adding hashtags has been a part of Twitter since its inception. Now tags play a major role on just about all Social Media platforms as a way for people to discover what they’re looking for.
Instagram, for example, isn’t just an opportunity to display some pretty photos. You can tag your images and videos with product details, prices and anything else that’s relevant and helps you get the sale.
No. 7 – Start a Company Blog
While your blog should be relevant to your business niche, it doesn’t have to be filled with corporate rhetoric.
Primarily it should be content that’s helpful to the reader, or at the very least entertaining and engaging. A blog is one of the most effective ways to draw free relevant traffic to your website. The more you blog and target keywords pertinent to your business that gets traffic, the more traffic the search engines will send your way.
And what better traffic is there than free!
