logoThe Arizona Lottery announced today a new logo, refreshing the 33-year-old brand with a redesigned logo and new look aimed to excite players now and in the future. The new logo features a modern take and contemporary style, conveying the fun and entertaining qualities of the brand.

In-depth research and analysis of how and why players are attracted to the brand prompted the Arizona Lottery to transform the brand and logo. Several logo options were tested with Lottery staff, retailers and players, ultimately guiding the new look. The brand refresh was a planned 2015 activity, scheduled to support the expansion of new games and projected sales growth.

The new logo, designed by the Arizona Lottery’s Agency of Record LaneTerralever, conveys the fun, unexpected, and entertaining nature of the many games the Lottery offers. The release of the new logo and visual brand marks a significant milestone and the start of new era for the Arizona Lottery. The font is dynamic, offering a playful and engaging identity. The color palette is representative of the wide-open skies and opportunities in Arizona, as well as the rich heritage of the state. Both the red and blue colors point back to the State flag, as does the star graphic. In addition, the star also serves as a sign of hope – conveying the wishing and dreaming experienced when a player picks up an Arizona Lottery ticket. The overall design clearly illustrates the vision and ambition for the future of the Arizona Lottery.

“This exciting refresh of the Arizona Lottery brand will make it more appealing to our enthusiastic players and more relevant in today’s marketplace,” said Jessica Reimann, director of Marketing and Advertising for the Arizona Lottery. “Ultimately, the Lottery’s goal is to continue to achieve record-breaking sales year-over-year, which fund a variety of public programs that enrich the lives of Arizona citizens.”

The rollout of the Arizona Lottery new logo will take place over the next year and will reach all of our 2,800 retailers. New elements that will begin immediately include the website, billboards, and digital properties.

Players must be 21 years or older to purchase or redeem tickets. Winners have 180 days from the drawing date to claim their prize at an Arizona Lottery office or by mail. Overall odds vary by game. All sales are final. In accordance with the ADA, these materials may be made available in an alternative format. Gambling Problem? Call 1.800.NEXT.STEP (1-800-639-8783). Please Play Responsibly™.