Creating content that converts in 6 simple steps

Business News | 3 Aug, 2019 |

Marketing has come a long way over the past sixty years, and nowadays, people are far more clued up on what’s legitimate advertising, what’s spam, and what products and services they want to buy. As a result, customers are far more picky about what they want to buy, which means your content needs to be up to scratch.

There are many different approaches you can take, one of the best beings to tell a story in the content you’re creating. There are many different reasons for this, but mainly because a story can help to take your readers on a journey while helping them emotionally content to what you’re doing. Today, we’re going to show you the six steps of how to do this.

Step One – Define Your Audience

You would speak to an 18-year-old far differently than you would a 60-year-old man in real life, so when it comes to content, you need to ensure you know exactly who you’re speaking too. You can define your audience in many ways, whether that’s gender, age, location, job, income, or whatever. Get the audience defined first before you do anything.

Step Two – Start, Middle, and End

Every story comes with a start, middle, and an end, so include this in your marketing content. If you’re talking about a past customer and their experience with your product, talk about their problem at the beginning, what your product did to help, and how their life is now. It doesn’t matter what you’re talking about; a story will structure in this way.

Step Three – Be Relatable

If you’re selling sports cars and luxury experiences, you’re not going to be targeting low-income families as your main client. Hand in hand with defining your audience, you need to make sure the context, the language, and the format of your content. Make sure it’s relatable to the audience you’re marketing too!

Step Four – Use Emotions

If your content or story sounds like generic corporation content that doesn’t have any emotion, people aren’t going to connect with it, and it won’t be successful content. You need to include the emotions of the characters or people in your stories so people can relate, put themselves in those shoes, and then get your message.

Step Five – Get Professional Assistance

Creating and writing stories that get results is no easy feat, especially when you consider that every business is different and there’s no hard and fast rule to what works. This means you could be wasting a lot of time and resources. Instead, you can hire an agency to help you, such as the Best Digital Marketing Agencies Bangalore. Just search your local area to see what’s available.

Step Six – Analyse and Improve

Once you’ve finished writing your stories, the journey doesn’t stop there. You need to make sure you’re looking at the stats of your stories to see which ones are performing and which ones aren’t. This way, you can continuously finetune your storytelling abilities to achieve the best results.

Summary

As you can see, the art of writing stories for your content doesn’t need to be hard; it’s just trial and error to see what works for you. Be brave, be thorough, and be smart, and you’ll see results from the word Go!

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