Fingerpaint and Colorescience begin creative partnership
Fingerpaint, a full-service marketing agency, is now working as a creative and strategic brand evolution partner with Colorescience. Fingerpaint will provide Colorescience with creative support for various brand initiatives, including internal and external communications, packaging, collateral and video production.
The initiatives will be managed by Fingerpaint’s Scottsdale office.
“Colorescience represents somewhat of an intersection of our agency’s specialties, combining our significant experience in luxury brands with our extensive background in life sciences and healthcare,” said Michelle Olson, who leads Fingerpaint’s Scottsdale office. “This addition draws on our strengths and adds fuel to our creative growth in Scottsdale.”
Colorescience, a Carlsbad, California–based skincare health brand, anchors all of its beauty and skincare developments in science and makes a commitment to skincare health education. Perhaps known best for its chemical-free, brush-on sun care and environmental protection, Colorescience is dedicated to emphasizing the need for UV defense every day.
“We are excited to work with Fingerpaint. They are uniquely positioned to help us bring scientific and medical education directly to the consumer,” said Mary Fisher, CEO of Colorescience. “Their depth of knowledge and marketing expertise will be so valuable as we continue to expand our business.”
What began exclusively as a physician- and dermatologist-recommended collection of products has evolved to encompass an over-the-counter specialty line that includes mineral sunscreens, vitamin-infused foundations, bronzers and lip colors. Colorescience products are available both by physician recommendation and at premium beauty retailers such as Sephora or Ulta.
“Collaborating with Colorescience will really allow us to flex our creative talents as it relates to specific, targeted initiatives and overall branding,” said Candi Luciano, creative lead at Fingerpaint’s Scottsdale office. “Our team is ready to uncover all of the possibilities that come with supporting this type of hybrid brand, which speaks to both consumers and healthcare professionals.”