FirstBank tackles ‘Deflate-Gate’ with billboard

Banking | 27 Jan, 2015 |

A local bank is using a little humor around a recent incident to promote their expanding home loan business in Arizona.

Yesterday, FirstBank, which operates 15 branches in the Glendale/Phoenix/Scottsdale metro area, put up a billboard within a mile of University of Phoenix Stadium — where the New England Patriots will play the Seattle Seahawks in the Super Bowl on Sunday — with the following message:

“Deflate mortgages, not footballs.”

FirstBank has a history of jumping on news-making events — like “Deflate-Gate” — and has used it as a successful marketing strategy.

The NFL says it is continuing to look into allegations that New England had 11 of its 12 allotted game footballs under-inflated in the victory.

According to ESPN, the footballs used by the Patriots were under-inflated by two pounds per square inch. Footballs, which are weighed before the game, must be inflated to no less than 12.5 pounds per square inch.

The minimum disciplinary action for tampering of a football is a fine of $25,000, according to the NFL’s game operations manual.

The controversy around “deflate-gate” has taken attention away from the Super Bowl, which will feature the Patriots playing against the Seattle Seahawks.

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