Here’s how to make your dog a viral sensation

Business News | 26 Aug, 2019 |

Serendipit Consulting, a full-service marketing and communications agency, announced today a nationwide search for one lucky pooch to receive an entire brand identity created by the agency in an effort to propel the dog toward viral fame.

One dog, accompanied by its owner(s), will be selected to go through Serendipit’s invigorating brand creation process. The branding process will include social media channel creation or enhancement of existing channels, brand positioning, formulation of a tagline, logo and other creative asset development. Strategy and content for future social media posts will also be provided. 

The idea for the search cultivated from the agency’s love for dogs and a strong devotion to all things marketing.

“Our culture at Serendipit Consulting can really be summed up to two things: people who are insanely passionate about marketing and people who love dogs,” said Alexis Krisay, partner and president of Marketing at Serendipit Consulting. “What better way to combine our two great passions than to create a one of a kind experience for a dog, its owners, and our Serendipit team members? We thought this would be a fun change of pace for the team to get our creative juices flowing and hopefully propel one lucky pooch into pup influencer status.”

Any and all dogs, young or old, far or near, in a shelter or with their forever family, are encouraged to enter! To qualify, the dog’s owner(s) or temporary caretaker must be active on social media, willing to contribute content of their experiences and convey genuine enthusiasm for the process. The winner is not required to travel to Phoenix but welcomed to for the branding session. Entries will be accepted starting on Monday, Aug. 26, in honor of National Dog Day, through Friday, Sept. 13.  

For more information or to enter a dog, visit: https://info.serendipitconsulting.com/make-fetch-happen

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