How good headshots propel business

Business News | 27 May |

Your business needs more than good headshots to stand out from the crowd, it needs flawless headshots. It needs headshots that are perfectly tailored to your company’s needs. That means using professionals like JA Headshots are the people you need to get professionally done headshots that will match your company’s brand.

The differences between professional and unprofessional headshots can be seen in this article about why people need professional headshots. Take a minute or two to look at the different pictures to see the difference a good photographer can make. The pictures are all of the same person, but the change is dramatic from one picture to the next.

Getting Ready For Your Headshot

Always listen to, and follow, the advice from the photographer you hire. Yes, hire. Don’t try to take headshots yourself or let your best friend take them for you. Remember, you get what you pay for.

There are some things you can do to help the process along though.

● Match Your Brand

The kind of headshot a lawyer needs is different from the one an interior designer would want. Explain your brand to the photographer then let them do their job by instructing you on what to wear and how to pose.

Don’t try to tell them how to do it either. You don’t like people telling you how to do your job do you? Neither do they.

● Avoid Trends

Unless you’re in the fashion industry, stay away from anything trendy. Trends change faster than the weather and before you know it your headshot will be outdated.  Then you’ll have to get it redone.

● Posture!

Did your mom ever tell you to sit straight, stand up straight, lift your head, and quit looking a the floor? You should listen to her. It’s good advice. Good posture projects an air of confidence and knowledge. It tells people you know what you’re doing and that you’re good at it too.

Slumping or slouching tells people exactly the opposite. It tells them you’re not sure of yourself or your abilities. It projects an air of defeat before you even get started.

● Get Some Sleep the Night Before

This is a simple one that most people overlook. Get a good night’s sleep the night before your photo shoot. That way you’ll look rested and alert when the camera focuses on you. Tiredness and lack of sleep is something that’s difficult to hide from a camera. They don’t call the camera lens “unforgiving” for nothing. It catches everything.

Good Headshots Intrigue Customers

A good headshot will intrigue people when they see it. Instead of scrolling past, they’ll stop to see what’s going on behind the face you’re showing, which is exactly what you want them to do.

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