When it comes to event promotion, the methods of promotion you are going to use depend largely on where you are, your goals, and who you are trying to reach. However, when it comes to enhancing the efficiency of your campaign, the following tools have everything you will ever need. Used by professional marketer and event promoter, Ismail Sirdah, these tools will give your event the upper hand in a deeply saturated market. As the Owner and Founder of Lulu Promotions, the number one promotion company in Georgia, Ismail Sirdah knows that these promotion tools will help your next event perform beyond expectations.
Get Listed on Event Discovery Sites
First and foremost, Ismail Sirdah suggests taking advantage of event discovery sites in your local area. Eventbrite research shows that over half of urban event-goers look to neighbourhood guides for things to do. You can reach these audiences by promoting your event on the hundreds of online guides and apps that currently exist. Whether it is Facebook events, Eventful or GoldStar, you may need to do a bit of local research to ensure you’re reaching the right demographic.
Track Your Efforts
When you are looking to measure the success of your efforts, you may want to consider using HubSpot or Google Analytics. When you employ new techniques, methods, or strategies, it is important to track their overall effectiveness. HubSpot is one of the best-known marketing tools used to promote events and marketing campaigns. From SEO, to marketing automation, landing page creation, and more, Ismail Sirdah considers this an essential tool to have in your arsenal. The best part? It is completely free to use. If you’re looking to further develop your understanding of who your audience is, Google Analytics allows marketers to collect and analyze this information with free tools as well. Your audience and target demographic may evolve over time, and you don’t want to be kept in the dark when that happens.
Ensure Eye Catching Visuals
You might be an expert marketer, but Ismail Sirdah explains that if you don’t have the creative capacity to produce content, you might end up falling short. Canva is a free graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content. Available on web or mobile, this application integrates millions of images, fonts, templates, and illustrations to ensure that your event visuals are eye-catching.
Prioritize Customer Service
If you want to provide outstanding customer service to your potential attendees, you might consider adding chatbots to your website, Facebook, or text messages. When someone has a question, you don’t want them to be deterred from buying-in just because they don’t get an answer right away.
Utilize Social Media
Social media is the ultimate promotional tool, primary because it is free, user-friendly, and everyone is on it. Of course, you will want to spend time developing an audience and consistent content for when you are looking to promote an event. But when the time comes, Ismail Sirdah suggests utilizing the ‘Live’ features to provide teasers. From event previews, announcing speaker lineups, additional activities and sessions, going live can help build anticipation for your event ahead of time.