The James Agency (TJA), Scottsdale’s woman-led, insights-first marketing agency, will mark its 19th anniversary in March by celebrating a successful 2023 and start to 2024. 

2023 was a banner year for the data-driven agency, including signing new clients, expanding its office footprint by 4,100 square-feet, hiring key team members, as well as appointing internal promotions that will round out the agency’s second decade and bring it into its next era. 

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Stratagem Success

TJA announced its consultative offering, Stratagem, in early 2023. Stratagem promised to provide the highest ROI on client dollars, allowing TJA’s subject matter experts to divest the client investment into the marketing channels that are most strategic for their individual brand, including web development, social media, public relations, creative and paid media. 

Stratagem allows for additional flexibility when client needs call for a pivot in strategy. 

“‘Set it and forget it’ campaigns are a relic of the past,” said Veronique James, Founder and CEO of The James Agency. “We understand that, in 2024, marketing demands need to be nimble. We’re here to act as the quarterback for our partner brands, staying agile with our recommendations as markets and audiences change.” 

Stratagem continues to attract new clients to TJA, including new 2023/2024 clients USA Pickleball, Sub-Zero Group Southwest, Black Desert Resort, Heart to Hands Surrogacy and Be Well Health. 

Strategic New Hires and Promotions 

In addition to gaining new clients, TJA hired and promoted several key team members that will continue to evolve the agency’s subject matter expertise and provide strategic insight for its clients. 

Mike Palmgren, a paid media expert with more than 30 years in the industry, has been hired as Director of Media. Palmgren’s breadth of knowledge in the media research, media strategy, traditional and non-traditional media, paid social and paid search spaces allow him to apply his historical knowledge to TJA’s client, promising a massive impact on client ROI. 

Christina Caldwell, who joined TJA in 2021 as Public Relations Account Supervisor, was promoted to Director of Public Relations, spearheading the earned media direction of the agency, developing thoughtful PR strategies and delivering top-tier media hits that keep TJA clients at the top of public awareness. 

Doug Loback, a longtime TJA team member, shifted roles to Partnership Development Director, establishing new client relationships and ensuring success for the client from first contact with the agency. 

Nate Carson was promoted to Senior Web Developer, heading up the design and development of highly functional and strategically on-brand websites for TJA clients. Natalia de la Peña, previously TJA’s Social Media Account Manager, was promoted to Social Media Account Supervisor.

In addition to promotions, TJA hired several new TJA team members who have quickly brought additional client value. TJA also expanded its client services team, including A’Stacia Galloway and Claire Jones as Project Managers, Tatum Skogebo as Account Manager, Josie Brzenk and D’Anna Davis as Partnership Development Coordinators. Rebecca Johann joined TJA as a content creator, delivering client messaging and strategic positioning for TJA clients.

“After 19 years in business, I can confidently say that our agency has the exact right team players in the exact right positions,” James said. “I’ve never felt more confident in our team and the direction of the business as we continue to expand.” 

Expanded Office Footprint and TJA’s Next Era

In November, the agency expanded its office space at The Quad in Scottsdale by more than 4,100 square-feet, bringing its total office footprint to more than 12,400 square-feet. The additional square footage allows the agency to continue to hire and grow, including the addition of an in-house production studio facility, an on-site coffee shop, meeting space for collaborative work, private call rooms and additional conference room space. 

TJA will celebrate its new space and 19th anniversary with a ribbon cutting ceremony with clients, team members and select members of the community in mid-March. Invited guests are invited to enjoy a cocktail hour with catered bites and on-site entertainment. 

To learn more about The James Agency’s marketing services and team, visit www.thejamesagency.com or like TJA on Facebook, Instagram and LinkedIn.