Arizona's three public universities generate incredible value for the state, but their presidents say more investment is overdue.
June 3, 2013

News Release

Tips for Grads to Protect their Online Reputation

Over the next few weeks, college students across the country will graduate and embark on their next step in life: finding a job. What many students fail to realize is that in today’s world of social media, their online reputation can make or break their candidacy for a position.

TrustedID, the nation’s most comprehensive identity protection and reputation management service, offers some easy tips for recent graduates to protect and manage their online reputation:

· Delete Digital Dirt: Many students’ social media pages are littered with digital dirt such as incriminating photos or inappropriate links. Be sure to wipe this all clean before beginning a job search.

· Privatize Profiles: Graduates can privatize their profiles on many social media sites to control who can view it. Remember that social media lives forever – just because comments and photos are deleted doesn’t mean they are gone. It may be a private profile, but it’s a public site. Always assume that what goes up will be seen by the world.

· Google Yourself: See the top 10 results on Google for your name; often recruiters only view the first page of results. If a graduate sees negative results, they should consider creating new positive profile content which can outshine the harmful results.

· Positive Spin: Potential employers can get an impression of a candidate’s personality through their social media profiles. Graduates should highlight achievements inside and outside of work and try to block any negative comments or photos.

· Follow the Leader: Follow key luminaries or potential mentors in your field on social media. This will show employers that you are passionate about the job and excited to learn.

· LinkedIn Logic: Create a strong LinkedIn profile since many recruiters use LinkedIn to fill positions. With over 200 million users, it is also a great way to establish and build business relationships in your desired field.