Marketing is essential to sell a product.

But not only does the right marketing make a profit, it can make an advertisement trend and go viral.

Check out this video for the Samsung Galaxy SII smartphone. The marketers were able to cleverly incorporate “finger-tutting,” which was popular three years ago, and revive its popularity.

Although the ad is reminiscent of those HP commercials circa 2007, it works; and 75,000+ viewers, especially those in France, agree. It took just two days to capture the attention of thousands since it hit the ‘Tube on June 13.