Az Big Media will be profiling one of the Most Influential Women in Arizona for 2026 each day leading up to the celebratory dinner on August 20, 2025. Today, meet Lisa Roux, owner of Shooter’s World.
From a field of more than 2,200 women under consideration, the Most Influential Women in Arizona were selected by the editorial board of Az Business magazine and a panel of 12 former Most Influential Women. The Most Influential Women in Arizona Business for 2026 will be honored at a celebratory dinner on Aug. 20, 2026, at Chateau Luxe in Phoenix. The Spotlight Award Sponsor for the Most Influential Women of 2026 is CORE Construction, the Special Gift Sponsor is Tarbell’s, the VIP Sponsor is GCON, the VIP Reception Sponsor is Cullum Homes, the Cover Photo Shoot Sponsor is Greenberg Traurig, the Beverage Sponsor is Arizona Escrow & Financial, the Valet Sponsor in Stevens-Leinweber, the Floral Sponsor is PCL Construction, the Dessert Sponsor is SottoPelle and Tutera Medical, the 360 Photo Booth Sponsor is Clayco, the Step-and -Repeat Sponsor is Morris Hall, the Digital Sponsor is Desert Diamond Casinos, the Floral Provider is PJs Flowers and the Production Sponsor is Merestone.
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Lisa Roux, owner, Shooter’s World
Background: Roux is a business owner, operator, and growth strategist behind multiple ventures, including Shooter’s World, a three-location premier indoor shooting range and firearms training center, FlowState Innovations, a software platform modernizing the firearms retail and range experience, Subtle Savage, an outdoor lifestyle brand, and Southwest Armor Technologies (SWAT Armor), advancing next-generation ballistic protection. With a background in finance and a track record of scaling complex operations, she builds businesses that prioritize both performance and people, creating environments that are safe, approachable, and built for long-term impact while developing teams who take ownership and consistently raise the standard.
Advice to younger self: “Take action sooner. You already know more than you think, and clarity doesn’t come from overthinking, it comes from movement. The longer you sit in indecision, the heavier everything feels. Most of the things you’re worried about won’t matter, and the ones that do can be solved faster than you expect. Bet on yourself earlier, speak up more, and stop waiting until you feel “ready.” You don’t build confidence before action, you build it because of it.”
Surprising fact: “Most people don’t know that I had my first job at 7 years old, working the register at one of my family’s McDonald’s. You know the saying, “everything I need to know I learned in kindergarten”? That’s how I feel about my time there. It was an incredible foundation for understanding business, from scheduling and systems to training, customer service, and accountability. A lot of what I’ve built since then isn’t complicated, it’s just rooted in doing the basics exceptionally well.”
