Restaurant food delivery services like Grubhub, UberEATS, DoorDash, and Postmates are transforming the way people get their meals from an enormous number of restaurants without leaving home. To understand how prevalent the use of these multi-restaurant delivery websites/apps is, as well as their relative popularity, the market research team at Zion & Zion, a top-ranked, full-service, national marketing agency conducted a new study. The full report is available here.
The study reveals interesting findings that have numerous implications for both restaurants and food delivery website/app companies:
• The most used multi-restaurant delivery website/app is Grubhub (37.8% of respondents), followed by UberEATS at 36.0%, and DoorDash at 19.9%.
• 63% of people 18 to 29 years old have used a multi-restaurant delivery website or app service in the past 90 days, followed by 51% for those 30 to 44 years old, 29% for those 45 to 60, and just 14% for those 60 and over.
• The lower a person’s income, the more likely they are to use restaurant delivery services. 51.6% of people who earn less than $10,000 per year have used these services, and 44.6% for those earning $10,000 to $24,900.
This study, conducted by the Zion & Zion market research team, was based on a nationwide survey of 2,928 U.S. consumers ages 18 and up. Authors of the study are Aric Zion, MS; Fred Petrovsky, MFA; Jennifer Spangler; and Thomas Hollmann, MBA, PhD.