Az Business and AZRE magazines announced the publications’ lists of the Most Influential Women in Arizona for 2020, including Danna Pratte, CEO of Nutritional Brands. Each day, is profiling one of the Most Influential Women of 2020.

Here are the Most Influential Women in Arizona Business for 2020

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The Most Influential Women for 2020 will be honored at a reception at a date TBD. For sponsorship information, click here or email or call (602) 277-6045.

To buy copies of the Most Influential Women in Arizona issue, click here.

Today’s spotlight: Danna Pratte


Nutritional Brands

Background: Pratte is the founder and CEO of NB Pure, an AZ-based nutritional supplement and wellness company that provides products to customers around the world.  She is also the founder of The Candidly, a new digital wellness brand.  As an entrepreneur and wellness enthusiast, she has over 25 years of experience in the wellness industry and a passion for healthy living.

Professional advice:Find what you are passionate about and go after it. Become immersed in that world. Learn, connect, make mistakes and laugh at them because the process will only make you stronger. Most importantly don’t be afraid to take risks. Find that entrepreneurial spirit.”

Lesson learned in 2020:Continued education and adaptation are the keys to sustained success. No one could have foreseen what Covid-19 would do to the world, but by staying up on industry trends, innovating and positioning our brand to be a thought leader in the wellness space, we have been able to see continued growth and success despite these uncertain times.”

Surprising fact:I grew up in a very small town in Texas, less than 500 people and only one flashing stop light. Back then I was a pudgy kid, inexperienced about health and wellness, but always knew I wanted much more out of life. And here I am, 25 years later, having built a company and a life around health and happiness.”