Az Business and AZRE magazines announced the publications’ lists of the Most Influential Women in Arizona for 2020, including Deborah Pearson, executive vice president, strategy and brand, for OneAZ Credit Union. Each day, azbigmedia.com is profiling one of the Most Influential Women of 2020.
To buy copies of the Most Influential Women in Arizona issue, click here.
Today’s spotlight: Deborah Pearson
Executive vice president, strategy and brand
OneAZ Credit Union
Background: Pearson leads marketing strategies with a focus on driving brand affinity and loyalty. Always advocating for the credit union member, she’s passionate about knowing their needs and wants while delivering the best products and services to them.
Professional advice: “A network of mentors and allies is essential to success. Outstanding achievement like this doesn’t happen alone. Rather, it’s a reflection of the key people who have helped me navigate the industry, and the teams I’ve been lucky enough to be part of over the last 30 years. Don’t take any shortcuts and hire for grit.”
Lesson learned in 2020: “The COVID-19 pandemic has tested my leadership abilities and pushed me to think about contingencies I never imagined. Leading during a pandemic has been challenging and humbling. It has also been extremely gratifying to watch team members lift one another up in challenging times. Seeing their resilience is inspiring.”
Surprising fact: “From kindergarten through eighth grade, I attended a one-room schoolhouse in rural South Dakota.”