As of August 2023, the ranking of the most popular YouTube channels based on monthly views is dominated by music and children’s content. Wiz Khalifa’s Music channel was ranked first as the most viewed YouTube channels worldwide with a whopping six billion channel views, while Wow Kidz ranked second with over five billion video views in the last examined month. Indian music record channel T-Series -which ranked first continuously in 2021 and 2022, placed third with 2.72 billion video views.

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Most subscribed YouTube channels

When looking at the most-subscribed YouTube channels: Indian music label T-Series was ranked first with 229 million channel subscribers. The video game commentator Felix Kjellberg, aka PewDiePie, ranked seventh, with roughly 111 million subscribers, after being surpassed by Jimmy Donaldson, aka MrBeast in November 2022. As of June 2022, PewDiePie was still the most subscribed gaming-content channel on YouTube, followed by Salvadorian YouTuber Fernanfloo with 45 million global subscribers.

Creators’ earnings

MrBeast was the highest-earning YouTuber in 2021, with 54 million U.S. dollars. Ryan Kaji from Ryan’s World was among the youngest content creators making the rankings of the highest-earning YouTubers in 2021, with an estimated revenue of 27 million U.S. dollars. Ryan’s channel was set up by his parents in March 2015, when the young content creator was three years old. MrBeast was also the leading content creator on YouTube based on Influence Media Value, while PewDiePie ranked third with an evaluation of around 3.91 million U.S. dollars.

Statistic: Most viewed YouTube channels worldwide in August 2023, by monthly views (in billions) | Statista
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