Stanton: Super Bowl showcases re-branded Phoenix
In the midst of the Super Bowl excitement, Mayor Greg Stanton and the city’s Community and Economic Development Director Christine Mackay have unveiled a new campaign to send a clear message: Phoenix is hot for new economic opportunity.
“We are about to welcome more than 1 million people to our city, and it’s important that we go all-in to showcase how Phoenix has transformed,” Stanton said. “Our investments in human capital, a concentrated effort to increase exports, and stronger public-private partnerships have positioned us to be more competitive in the global economy.”
Many corporate leaders already are in town for the Super Bowl on Feb. 1, and Mackay is seizing the opportunity to sell Phoenix as the ideal place to start or grow businesses.
“As companies look for new sites to locate and expand, Phoenix competes very well on a national basis,” Mackay said. “Our new campaign provides an updated community profile that will help us tell the Phoenix story to companies seeking to create quality jobs in a new market.”
Mackay and the city’s Community and Economic Development Department assembled a profile of Phoenix that highlights its strengths as the state’s center of government, commerce and culture. The campaign emphasizes the city’s growing entrepreneur ecosystem, investments in higher education and bioscience facilities, and the success of the 20-mile light rail system.
Stanton referred to the campaign as a “re-branding” of Phoenix. “This is the perfect moment for us to show the rest of the world why Phoenix is the best place to work, live and play,” he said.