A Cox Business Survey of Arizonans, released Wednesday, found that respondents believed Republican Party front-runner Donald Trump would be more likely to support legislation that would provide more opportunity to small businesses than any other presidential candidate.
The blind survey asked 153 Arizonans out of a group of 2,094 Cox customers across the country also found 77 percent of consumers feel the federal government does not do enough to promote small business growth on a national level.
According to the 2016 Cox Consumer Pulse on Small Businesses, 90 percent of Arizonans frequent small businesses at least once a week. Moreover, 33 percent are shopping small three or more times a week, according to the survey findings released today.
While convenience and customer service attract consumers to small businesses, 61 percent simply feel a need to support local entrepreneurs.
The survey included a variety of lighter findings as well, including:
- Fifty-eight percent of consumers choose WiFi over coffee. #GoSmall
- Most consumers (45 percent) tried their hands at entrepreneurship by babysitting. #GoSmall
- Forty-seven percent of consumers prefer to tune into Shark Tank over Restaurant Impossible and Bar Rescue. #GoSmall
Respondents also weighed in on small business’ use of technology.
- Sixty-six percent of respondents prefer a digital rewards program to “old school” paper punch cards.
- Respondents are slow to adopt mobile payments – 58 percent would not use their smartphones more often to pay for items if the small businesses they frequented accepted mobile payments.
- One technology most consumers are on board with is WiFi. Fifty-eight percent of respondents believe offering free and reliable WiFi can improve the small business shopping experience.
“Like consumers, Cox Business is doing its part to support small businesses across the country,” said Ed Aaronson, vice president of Cox Business. “We want small businesses to spend less time worrying about day-to-day logistics and more time innovating and connecting with their customer bases. That’s what will fuel their continued success.”