What are your potential clients do when they decide to employ a roofer? They check Google for “Roofer,” “Roofing Contractor,” “Roofing Services Near Me,” etc., and Google provides a list of roofing websites, and potential clients select one among the top results.

Considering the increasing number of competitors launching their websites online, you probably want to gain the trust of your potential clients. With this roofer SEO guide, you can now draw more traffic, gain more leads, increase your sales, as well as outperform your competitors.

What is SEO?

Roofing SEO is the process of improving the website and online resources to increase your website’s visibility in Google’s non-paid search results. The higher the rank your website is, the more people see it. SEO is about getting your roofing company’s website to show up in search engine results when people are looking for the services you offer.

Search Engine Optimization (SEO) can be classified into three categories:

1. On-Page SEO

2. Technical SEO

3. Off-Page SEO

All three categories have to be carried out on the website, particularly if you need permanent organic traffic.

On-Page SEO

It deals with the improvements in the structure, title, meta description, content, header tags, and inter-linking of the website’s pages.

The key to on-page optimization is to make your title 60 characters long with the focused keyword in it. Your meta description should be 155-160 characters and must give a hint about the content of the page. Moreover, conduct your keyword research using various SEO tools. This way, you can focus on those keywords to bring more traffic to your website. Good content makes use of keywords nicely and triggers the potential customer’s interest.

Technical SEO

This SEO technique deal with the non-content parts of your website, such as the security of the site, speed, indexing, and mobile-friendliness.

Secure Socket Layer (SSL) or Hypertext transfer protocol secure (HTTPS) is a very significant factor in search engine results. It gives people the impression that nobody is between you and the site you’re visiting. Another crucial thing is page speed. If your website or web page takes too long to load or open, you will lose a potential client. Nobody wants to visit or stay in a site that takes a longer time to load. Next to this is the mobile-friendliness. With the rising number of people using smartphones, it is a must for your roofing company’s website to be mobile-friendly and responsive. This will increase the users’ experience and probability to stay on your site and make a purchase.

Off-Page SEO

This deals with improving the site’s reputation and reliability. It involves backlinks, social media presence, and domain authority.

Backlinks are hyperlinks as a reference or information source from another web page to your site. Citing backlinks from high domain authority websites can help your website draw attention from potential leads of that site you used as a reference. Furthermore, your involvement in social media can be a critical and deciding factor in the success of your digital marketing campaign. It also helps to generate organic traffic on your website and increase your customers’ trust in your business.

Creating a website for your roofing company is a perfect first step toward attracting and retaining clients online. With this roofer SEO guide, you will now have an idea of what you need to do first on your website. Not only will you rise to the top of the search engine results but also gain more profit and clients. Your business can become the highest-selling roofing company in your area!