Scottsdale’s Ted Simons named ‘Most Innovative Person in Golf’
Golf Inc. Magazine has named Ted Simons, President and CEO of Synergy Group Consulting, as one of its Nine Most Innovative People in Golf for 2022. The annual list recognizes individuals in the golf industry that think outside the box with the purpose of moving the industry forward.
“It is a great honor to be selected by Golf Inc. for this recognition,” stated Ted Simons. “As a result of the pandemic, the game of golf is enjoying a rebirth of sorts. The opportunity for golf course and driving range owners to capitalize on this newfound interest is now. Be it shorter courses, high-tech driving ranges, or new technologies designed to make the game more enjoyable, investing in their golf product to retain these players should be a priority.”
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“To a certain extent, all nine innovators are in the ‘Solution Business’ as they look for ways to make the game of golf sustainable and more enjoyable, all while growing revenues. Enhancing the experience by combining Performance with Entertainment is a big part of what Synergy Group Consulting provides to their clients. Selecting the best technologies, designing the right structure, outfitting the facility with the ideal equipment mix, developing the ideal programming and marketing strategies, and collaborating with other experts allows Synergy to create custom solutions for any size and budget. By modifying the business model that many driving ranges currently operate under, there are serious opportunities to create a substantial profit center for the facility. The numbers can be very surprising.”
“Developing innovative learning and training facilities is another valuable component to retaining both new and current players. The better one plays, the more fun the game is, and the more time and money will be spent at the facilities. Teaching revenues and equipment sales increase. Food and beverage numbers grow. Member attraction and retention improves. This is all part of being in the Solution Business – getting creative and delivering a finished product that exceeds expectations.”
Synergy Group Consulting, a division of Synergy Group Marketing, brings 20+ years of hands-on experience in designing, developing, and overseeing sports academies and world class golf facilities around the world.
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