The digital world is an intricate maze, constantly evolving and challenging businesses to adapt and stay visible. If you’re running a business, you’ve likely heard about the importance of search engine optimization (SEO). It’s the backbone of online visibility, helping potential customers find you amid the countless options on the internet.
However, knowing the value of SEO is only the beginning; executing an effective strategy is where most businesses struggle.
If you find your business grappling with maintaining online visibility, it might be time to consider third-party managed SEO services.
LEARN MORE: Read the latest business news here
Stagnant or Declining Website Traffic
Organic traffic should ideally grow steadily over time as your site becomes more established and your content gains relevance. If this isn’t happening, it’s worth asking why.
There are several reasons for stagnant traffic. Perhaps search algorithms have changed, leaving your site less optimized than before. Maybe your competitors might be investing more aggressively in SEO, outpacing you in search rankings.
Did you know?
Google happens to be the largest web traffic referral on the internet. Around 63.41 percent of web traffic referrals in the US from the top 170 sites were initiated on Google.com. Google is also the most used search engine globally. It has a mobile market share of 95.32 percent as well as a desktop market share of 81.95 percent.
Poor Keyword Rankings Despite Efforts
If your team has been consistently creating content and optimizing for keywords but you’re not seeing improvements in search rankings, it’s a red flag. A managed SEO service can help refine your approach. They possess tools and insights to identify the right keywords for your industry and audience.
Besides, they can ensure that your site’s technical SEO – factors like page speed, mobile usability, and site architecture – supports your content efforts. These behind-the-scenes details can often make or break your rankings, and they require specialized knowledge to get right.
How do search engine algorithms influence search engine rankings?
Search engine algorithms determine the relevance and quality of web pages, directly influencing search engine rankings. They analyze factors like keywords, backlinks, user experience, and page speed to rank results. Algorithms continuously evolve, incorporating AI and user behavior to improve accuracy. Websites optimized for these criteria rank higher, enhancing visibility.
What are the salaries of SEO professionals?
An SEO specialist, on average, can make up to $63,415 per year in the US. An SEO manager, on the other hand, receives around $78,781 per year. Freelance SEO experts can make up to $21 per hour.
Overwhelmed In-House Team
SEO is not a set-it-and-forget-it task. It requires ongoing effort, constant monitoring, and adaptation. If your in-house team is stretched thin or lacks dedicated SEO specialists, it’s a strong indicator that external support could be beneficial.
Managing SEO alongside other marketing efforts can lead to missed opportunities and incomplete strategies. With a third-party service, your team can focus on their core competencies while the SEO experts handle the complexities of optimizing your online presence.
This partnership often results in a more cohesive and effective overall marketing strategy.
Low Conversion Rates from Website Traffic
Even if your website garners decent traffic, low conversion rates could signal underlying SEO issues.
A managed SEO service can help identify gaps in your conversion funnel. Besides, certain products, like hemp or CBD, have to cross several hurdles to rank higher on search engines like Google, even with Google Ads. HempAware notes that getting traffic for hemp and CBD companies is never easy.
According to Google, advertisers promoting recreational CBD products must obtain certification from Google before launching their advertisements. Hence, working with dedicated providers of hemp and cannabis SEO services is the best option for these businesses.
Inconsistent Content Strategy
If your business struggles with maintaining a consistent publishing schedule or producing content that engages and converts, you’re likely losing potential customers.
Managed SEO services often include content creation as part of their offerings. These professionals understand what types of content perform well in your industry and can help craft content that aligns with your audience’s interests.
Beyond creation, they ensure content is optimized for search engines and incorporates the right keywords seamlessly.
Limited Access to Advanced SEO Tools
SEO tools are essential for tracking performance, researching keywords, analyzing competitors, and more. While many tools are available, the most effective ones often come with hefty price tags and steep learning curves.
Third-party SEO services bring these tools to the table, along with the expertise to use them effectively. They save your business from having to invest in expensive software or spend valuable time figuring out how to maximize their utility.
Why is link-building in SEO so challenging?
Link building plays a crucial role in SEO, but it’s no easy task. Earning high-quality backlinks takes time, effort, and a solid understanding of what makes a link valuable. If done poorly, it can backfire and hurt your rankings, which is why it’s often best to leave it to experts.
Recognizing that your business needs third-party managed SEO services is not a sign of weakness. Rather, it’s a strategic decision to prioritize the growth of your business.
SEO is a complex and ever-changing field, and attempting to navigate it without specialized knowledge can lead to wasted time and resources.
