Small Business Week (May 4-10) is the perfect opportunity to highlight how small businesses across Greater Phoenix are turning technology challenges into growth opportunities. Whether it’s a local restaurant embracing online ordering or a professional office moving operations to cloud-based collaboration platforms, technology is no longer just about keeping things running—it’s propelling businesses forward.
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Meeting Core Needs with Connectivity and Security: Businesses across Greater Phoenix repeatedly emphasize how critical constant connectivity is for point-of-sale transactions, cloud-based applications, and virtual meetings. They increasingly request cellular backups or “internet failover” solutions to ensure seamless operations if their primary internet connection falters. Cybersecurity and managed IT services are equally important, with owners keenly aware that proactive protection against breaches is far less costly than responding to one afterward.
Eyeing New Tech and the Future: Emerging technologies also spark considerable curiosity among entrepreneurs in our region, especially artificial intelligence (AI). Many business owners inquire about AI-powered tools like customer service chatbots and analytics software designed to improve efficiency. According to the U.S. Chamber of Commerce, nearly 80% of small business owners nationally are already using AI or considering adopting it this year—a trend mirrored in our community.
Our own recent Cox Business survey found that small business owners are using AI to increase profitability (41%), enhance productivity (41%) and improve customer experience (33%). To do this, small business owners are specifically using AI in marketing, sales and customer service. For example, AI is being used for online product and service recommendations, order placement, live website chatbots and customer service calls.
Tech as a Growth Driver: Looking ahead, local entrepreneurs see technology as essential for driving growth. Cloud computing, data analytics, and advanced digital marketing platforms top their lists as tools that can dramatically enhance efficiency and customer reach. Today, technology levels the playing field: a small Phoenix retailer can leverage e-commerce to attract global customers, and local manufacturers can use Internet of Things (IoT) sensors to streamline production just like Fortune 500 companies.
Where Would They Invest Next? When asked what they’d upgrade immediately, Greater Phoenix small business leaders consistently identified two priorities: strengthening network infrastructure and enhancing cybersecurity. Next-generation firewalls, robust data backups, and cyber-awareness training programs are high on their wish lists. Nationally, 42% of small business owners now outsource their IT, with more than 70% planning to increase spending on managed IT services. Similarly, 33% of small business owners invested in AI in 2023, and 53% planned increased investments for 2024.
A Wish for Simplicity and Support: Ultimately, small business owners across Greater Phoenix tell us they want simplicity and reliability from technology. They often say, “I just want it to work.” Imagine gig-speed internet that never falters, seamless Wi-Fi coverage, automatically updated software, and comprehensive cybersecurity—all managed effortlessly in the background. Thankfully, this wish isn’t far-fetched. Companies like Cox Business are committed to delivering dependable networks, robust backups, and managed IT services, helping local businesses turn their technology aspirations into everyday realities.
Author: Susan Anable is the Phoenix Cox Market Vice President.
