A traditional night out at the movies will be redefined in Scottsdale this December after the opening of IPic Theaters.
The new, eight-auditorium cinema will seat between 71 and 91 people per theater featuring plush seats, pillows, blankets and state-of-the art technology.
IPic movie goers will have the option of choosing between two types of seating: premium seats will feature 30-inch leather chairs or Gold Class seats with custom recliners and foot rests that also offer food-and-beverage service during the movie as well as complimentary popcorn and valet parking.
Dining selections will include a seasonal menu, a 60-bottle wine list, cocktails, beer, breads, salads and desserts. Food and beverage service is available before or after the movie. Those items may also be brought directly into the theater.
A smart phone application is in the works that will enable guests to order food from their seat.
“We will give them as little or as much service as they want,” says Mark Mulcahy, Vice President of Marketing for IPic Theaters. “We’re trying to make sure the people who come in have the greatest experience possible.”
The theater’s opening couldn’t have come at a better time. Its Dec. 17 date will allow it to benefit from the holiday season’s offering of such first-run films including Little Fockers, Tron and True Grit. In an effort to promote a more stress-free environment for its viewers, iPic will not show pre-movie advertisements on the screen.
Apart from bringing an upscale form of movie-going to the Scottsdale area, the theater is also a boon the economy by creating 150 new jobs.
Open-call interviews will be held daily from 9 a.m. to 5 p.m. until all positions are filled. Positions include sales and marketing, guest services, and bartending. All new employees will go through a three-week training session. Training will include educating workers on proper food and wine pairing.
In addition to providing jobs, the theater hopes to further boost the economy by bringing in more business to the surrounding Scottsdale area.
“This is a movie town,” Mulcahy says. “It will be a great asset to Scottsdale’s night life and will increase business for the Scottsdale Quarter as well as driving people over here for movies.”
Until its Dec. 17 opening, IPic is offering a free movie ticket for those who sign up online for its membership services. Members will also receive discounts for online advanced ticket purchases, member-only movie screenings along with weekday promotional events.
“They’re just going to have a better night out,” Mulcahy says. “People like to go out and people like to eat and we’re bringing it all to them.”
For more information on IPic Theaters or to sign up for membership services visit www.ipictheaters.com.
