ALMADEN VALLEY, Calif. — Some 20 miles south of the San Francisco Bay, a gentle wind disturbs an otherwise peaceful afternoon in Almaden Valley.

The breeze funnels between the rolling hills that encircle the community, detected only by the shuddering blades of turf on the football field at Leland High School. With each gust, a U.S. flag hanging beyond the end zone is blown toward the distant tree-lined ridges rising above the horizon.

The patriotic banner flaps proudly beside a scoreboard that spells out the field’s name in big white block letters: PAT TILLMAN STADIUM.

It’s one of the modest ways the people of Pat Tillman’s hometown in south San Jose have tried to solve the complex and impossible question: How do you honor a hero?

Former Arizona Cardinals football player Pat Tillman, is shown in a June 2003 file photo.

Outside of Almaden, the answers are different. Beyond these hills, Tillman’s legacy of football, service and sacrifice has been celebrated to the point of celebrity. His name has been propagated with pride, the retelling of his courageous story amplified and spread like an American gospel.

In the 14 years since his death, he is worshiped more than ever. To the country he gave his life for, he’s an icon of nobility and morality but also of nationalistic and military pride. Most of the remembrances are pure, carrying on the causes he left behind.

“He’s not just a local hero; he’s a national hero,” says Peter Park, a high school teammate of Tillman’s who is now the principal at Leland. “Here in Almaden Valley, we claim him. He’s one of our own.”

Unlike much of the nation, Tillman’s legacy is still guarded in this quiet neighborhood, his memories considered sacred around the high school he came through. They are cautious in how they cherish their fallen son.

“Here, to be honest, we’re protective and respectful of him,” Park says. “His image gets marketed to whoever has an agenda to push. At home, we don’t do that. His legacy with the young people here on campus is of someone who gave back, of leadership.”

Their remembrances are kept simple, believing it is the best way to uphold the values he embraced, the traits he learned among these winding suburban streets.

“There’s a sense that it’s a smaller, closer, more intimate, more close-knit situation here with Pat,” says Mike Ward, coach of the Leland football team.

“It’s like, keep it that way.”

Journey to adulthood

If it takes a village to raise a child, then most of Almaden Valley helped to form Tillman into the man he became. His journey to adulthood was much like the hilly terrain that surrounds the setting, full of ups and downs.

Residents here can recall his highs, such as when he led Leland High School to a 1993 Sectional Championship, and helped him through some of his deepest lows, including when he was arrested months later after getting in a street fight protecting a friend. They don’t pretend to forget his flaws — those shortcomings can be learned from.

“His legacy is not a secret, it is well known,” says Park, whose quiet and courteous demeanor reflects the attitude of the area. “And the best part, for us here in Almaden Valley, he was one of us. He showed that it can be done. He keeps giving back to his community.”

The people here adore Tillman for the same reasons many others do. They celebrated his football accomplishments at Arizona State and with the Arizona Cardinals. Like the rest of the country, he was admired for his decision in 2002 to leave the sport and join the military. His tragic death fighting in Afghanistan two years later is burned into their memories too, an imprint that induces as much pride as it does pain.

When his widow, Marie Tillman, who began dating Tillman when they were teenagers, wrote a Washington Post op-ed last week about how her late husband should be remembered, she could have been speaking for the entire town that she and Tillman called home.

“When you’re an icon, which Pat became, your legacy has to be guarded,” she wrote. “An icon’s life and image enter the public domain, and people often try to co-opt it to suit their own needs.”

There is little pomp or circumstance associated with Tillman’s name at Leland. The handful of public displays dedicated to his memory around the 51-year-old campus are modest, such as the stadium name, or his box-framed jersey hanging in a back corner of the front office, or the number 42 posted on door frames inside the football locker room. Anything more might feel like too much. They’re wary of the way outsiders can manipulate his image.

“You do have to protect it from being pulled in every direction,” Ward says. “Maybe some reasons are completely innocent and maybe some reasons, not so much. But you protect it.”

They see how around the country Tillman’s name has become synonymous with the military and, by extension, patriotic pride — and believe some have weaponized his memory as ammunition for political debate and gain.

When Colin Kaepernick dropped to a knee during the national anthem two years ago, Tillman’s name got caught in the middle, used as a common rallying cry attempting to discredit the NFL anthem protests: Pat Tillman would never kneel for the national anthem and neither should we.

Others argued the opposite, taking his reported disdain for the justification of the war that took his life as evidence that America needs to bring its troops home: Pat Tillman would never support the involvement in a foreign war and neither should we.

The tug-of-war over his image has taken a toll on those in Almaden.

“When people come out now and say, ‘Pat would say this,’ or ‘Pat would feel like that,’ it’s like, no, you don’t know how Pat would feel,” says Robert Braunstein a high school sports reporter who graduated from Leland, covered Tillman’s playing days there and has lived in Almaden for the better part of 52 years.

“Just let it go.”

At Leland, Tillman’s life is compartmentalized: Scholar. Soldier. Football player.

They use his legacy to accomplish one important mission: to show he’s a role model of honesty and integrity to the students at his alma mater, an example of the right way to live a life.

“Even families who were not living in Almaden Valley when he attended Leland, they quickly know about his history as they become community members,” Park says. “They know who he is and they honor and respect what he has done.”

Memorializing his life

Tillman’s legacy serves different purposes elsewhere.

At his collegiate alma mater, Tillman’s memory is everywhere: on the jerseys and shirts bearing his name that are sold around campus, on his newly built statue inside Sun Devil Stadium, a life-sized centerpiece to the venue’s recent renovations, and on the foundation created by his family in his name that provides military veterans with scholarships and other vital aid.

Even before he picked the Army over the NFL, Tillman obtained a celebrity status in Arizona that would have never been possible in his hometown.

“When me and my wife would go visit him in Tempe, anywhere you went people would stop on the street and say, ‘Oh my god, there’s Pat Tillman,’ ” said BJ Hardtke, one of Tillman’s closest childhood friends. “It is more of a personal level back in San Jose. That’s who knew him. We all just knew him as Pat. Was he a badass? Yeah, he was a badass. … But nobody looked at him like, ‘Oh my gosh, that’s Pat Tillman!’ ”

Fifteen years after his death, he remains as big of a deal now as he ever was during his playing days. Grandiose tributes to him around ASU and the entire state of Arizona are as familiar as the desert sun. The annual 4.2-mile Pat’s Run has become a mecca for the thousands wanting to honor him.

“It’s the state’s greatest day,” said ASU assistant athletic director Doug Tammaro. “There’s no comparison to what happens that day.”

The memorialization of Tillman’s life began organically at first. After he died, people began giving money to the school, Tammaro said. Unsolicited checks came pouring in and children across the country sent envelopes stuffed with dollar bills to Tempe. It set the groundwork for the Tillman Foundation to grow.

Now, the glory given to his life helps advance the things he cared about the most. His university, his football team and his fellow men and women in the armed forces all benefit from the spotlight that illuminates his memory.

“It’s awesome,” his former Sun Devils and Cardinals teammate Jake Plummer said earlier this month, speaking before Tillman’s posthumous enshrinement into the Arizona Sports Hall of Fame. “I knew him the way I knew him, as a teammate and real good friend. But everyone’s story is different, and that’s the greatest thing. I think the impact he had on people in this world in his short life is unquantifiable.”

Plummer then paused.

“Is that the right word? Unquantifiable?” he asked aloud, before nodding in self-affirmation, finding a fitting term to describe Tillman’s larger-than-life legacy in Arizona.

“Pat was 17 when he left the house,” his brother, Kevin, said at the ceremony. “His whole adult life was played out in Arizona, here in front of everybody. I feel like the state of Arizona, the institution of ASU, the Cardinals and the fans, they provided a platform for him to grow.”

Tillman’s exaltation in the state has been born out of noble intentions, with the blessing of his family and for the good of the community that treasured him. But making his legacy so prominent has its pitfalls too, creating a pathway for his name to become a political reference point as well.

There’s an irony to the contrast between the groups of people Tillman left behind in Almaden and Arizona. One protects Tillman’s name for fear he will be remembered the wrong way. The other projects it for fear he won’t be remembered at all. In the end, neither can prevent him from being periodically turned into a propagandic paw, those who knew him say. The exploitation frustrates them.

“I can’t say how Pat would have felt about race in the United States today or kneeling during the national anthem,” Marie wrote. “But I can say that he would have engaged in thoughtful and respectful discourse, never shying away from the nuance, never taking the easy way, and looking, always, for a conversation instead of a fight.”

To some extent, though, it’s tolerable to Tammaro. Social debates are an American ideal, and though some may falsely claim to know where Tillman’s views would fall today, Tammaro thinks the fact his name still gets brought up shows the impact his legacy has made.

“It may not be the way I think it should be motivated, but we always said we didn’t want people to forget, we wanted more than that. We wanted people to be motivated or inspired. … When people say, ‘Pat Tillman would have believed this,’ well, maybe not. But, that’s one more person who really knows his story. And you can’t know about Pat Tillman now and not know about the foundation.”

Not everyone wears such thick skin.

A coach’s responsibility

On the Friday afternoon of Leland’s homecoming weekend, coach Ward enters a dusty shed and drags out folded canopies, stopping to wipe away the beads of sweat escaping his brow. Later, he’ll have a football game on his mind. Right now, he’s helping students set up.

Ward arrived here as an assistant coach in the summer of 2015, when he and his wife moved from Miami to start a family in peaceful Almaden — likely the closest you’ll come to finding Mayberry in booming Silicon Valley.

Back then, no one gave Ward a playbook for how to handle the Tillman heritage. At first, Ward was completely unaware of who the school’s most distinguished alumus was at all.

“It was like the second day, we were out here at practice and I saw that,” he says, jerking his head toward a blue wooden press box spelling out the stadium’s name in the same big white block letters.

“I was like, ‘Wait a minute. That Pat Tillman?’ ” Ward says. “Our head coach and another assistant were like, ‘Yeah, you didn’t know?’ ”

Ward was stunned.

“It hits you: That’s pretty awesome,” he says. “Then it takes some time to really sink in.”

Ever since, Ward — who was promoted to head coach after his first season at the school — has learned the delicate way the community honors Tillman.

“I think there’s a lot of pride,” he says. “I think that goes throughout the community and the school, teachers that are still here that taught him and our principal was with him and played with him and went to school with him. I think it’s pride. I think in this area, it’s a very intimate thing. It’s not as big of a picture.”

Within his program, he’s gone about carefully emphasizing the best parts of who Tillman was. Little things, like showing his players the Football Life documentary done about his life, or posting his number 42 up on the press box, make a big difference.

“You want to make sure you’re communicating to the players as much as possible how important it is that we keep his legacy going,” Ward says. “That’s the more important thing, is the communication to the guys, to say, ‘Listen. This game is bigger than just this game. We play for a legacy.’ ”

Matt Ames is the perfect example. The junior offensive lineman at Leland has always known of Tillman’s local past. His dad, Brian, went to school with Tillman, graduating a few years before him. For Matt, the word-of-mouth stories and simple symbols he feels daily have made an impact.

“It makes you feel good, to go to the same high school as him, grow up in the same area, learn the same values as him,” Matt says. “To be such a great person, a great leader, I want to take some of that to put on the football field, in the classroom. I want to use his values that he learned here in Almaden.”

“It’s somebody they can relate to,” says Matt’s mom, Trisha. “For me, the thing I like about (Pat) was he was always learning. Trying to tell the boys, it’s one thing to be book smart. But to be worldly and tolerant and to want to know more about people and ideas and why people feel the way they do, why they believe in what they do. That, to me, is important.”

Ward senses that feeling burning in most of his other players too. In September, the team came to Peoria to play Liberty High in the “Pat Tillman Classic,” the first of a home-and-home series.

And since 2011, the school has hosted an annual “Tillman Legacy Classic” game at the beginning of the season. It’s become the football team’s contribution to the safeguarding of Tillman’s good name. This year, when they lost after blowing a halftime lead, the group was distraught.

“They hold that standard,” Ward says. “This is a game where we have to defend the Tillman Classic and honor the Tillman Classic. They get that and they hold it heavy.”

Losing that game “feels like you let him down, in a way,” Matt says.

On this Friday, the team’s final home game of the season, Wards’ boys produce a different result. A long touchdown pass with 11 seconds left breaks a tie, sending his seniors out of Pat Tillman Stadium for the last time as winners and leaving the coach exhausted and gasping for air as they huddle around him.

“Talk about pride, toughness, perseverance,” Ward tells them. “It’s a grind, but it’s all that that’s instilled in each of you.”

He doesn’t say Tillman’s name, nor does he think about his legacy while trying to coach a coordinated collision of bodies from the sidelines. But as recites the same words so often associated with Tillman’s memory, it provides at least one more modest and pure solution to the complicated question. How can you honor a hero?

Perhaps, simply, by competing as he would.


Story by JACK HARRIS, Cronkite News