State Forty Eight signs NIL deal with ASU QB Jayden Daniels

Above: The 2021 season will be a defining one for quarterback Jayden Daniels, who is a possible NFL draft pick. In ASU’s shortened 2020 schedule, he connected on 49 of 84 passes. for 701 yards and five touchdowns. (Photo by Julian Rosa, Cronkite News) Business News | 23 Sep, 2021 |

Arizona-based apparel and lifestyle company State Forty Eight (SFE) has officially landed their first Name, Image, Likeness (NIL) partnership with Arizona State University star quarterback, Jayden Daniels.

Thanks to the recent ruling from the NCAA that allows college athletes to secure endorsement deals, sponsorships and more, State Forty Eight has launched two exclusive ASU T-shirt designs in collaboration with Jayden Daniels that will be available for the duration of the 2021-2022 college football season.


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“We love what Jayden is doing for the Sun Devil football program,” says State Forty Eight Co-Founder and CEO, Michael Spangenberg. “As an ASU licensee with a huge following of sports fans, bringing him on as a partner was not a matter of if—but when.”

Daniels’ two T-shirt designs feature his image, fully clad in his football uniform, with a combination of Arizona State University imagery and the SFE logo in the background. The shirts come in maroon-on-black and a gold-on-maroon and are available for preorder now on the State Forty Eight website.

“I was pumped that State Forty Eight wanted to partner with me,” says Daniels. “It’s pretty unreal to see your face on a T-shirt, but I am embracing the opportunity and looking forward to representing this cool Arizona brand.”

For Spangenberg and his partner, Nicholas Polando, this partnership is opening up new possibilities for the business. While they are still in the exploration stage of this new structure, as is everyone, Spangenberg says he sees potential for State Forty Eight to have an entire athlete division in the future.

The two designs can be preordered at www.statefortyeight.com  and will be shipping out starting on September 30. Prices range from $32 – $34 with a portion of proceeds going to Daniels and Arizona State University.

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