Simply having a website isn’t enough to thrive nowadays.
Your business needs to separate itself from the competition. The good news is, you don’t have to play a tedious guessing game. There are a few elegant web design trends paving the way for the future of web design in 2020 and beyond.
Not sure which trends are making big waves? Not sure which design trends to try out for your website?
We’ve got 7 of the most trending design concepts listed right here. Read on below to learn more:
1. Beauty in Asymmetry
For a long time, symmetry was the name of the game when it came to web design. There had to be a sense of balance and unity. However, that’s all changing and there is now a rising push for asymmetric design.
Look at websites with split-screen layouts. Many fashion sites do this now, highlighting products on the left panel and snippets of information on the right. There’s a strange sense of balance, shining through the skewed asymmetrical layout.
This does mean websites will no longer stick to the three-pane layout. The three-pane layout features a header, menus to the left or right, and a large pane for the body of the site. Newer sites, like those built by Wix, feature dynamic layouts.
2. Bold Colors
Ever seen websites from the 1990s? They often sport bright neon colors. Many websites at the time looked like they all came off the set of The Fresh Prince of Bel-Air.
The 2000s and 2010s rebelled against this design concept, utilizing flat colors instead. A majority of websites today use “dry” color palettes of navy blue, white, black, grey, and maroon. It’s quite rare to see splashes of color, mostly only for websites promoting kids’ content or a colorful product.
However, bold colors might make a comeback. There’s a rising trend to utilize bold colors again but with modern design philosophies. You’ll start seeing websites feature bold colors mixed with simple web design layouts and good use of whitespace.
3. Clean Whitespace
Elegant web design involves smart use of negative space. Minimalist web designs are becoming more popular and for good reason: you don’t want your site to look cluttered. Leave some room for elements like ads or photos to breathe and grab attention.
Some of the best examples include the sites for Evoulve, Tinker, and HalloBasis. All of these feature clean whitespace instead of filling every inch with images and text.
It’s okay if you’re not used to optimizing whitespace. Hiring the best web design services can help you get started. Many experts understand the importance of negative space nowadays and implement minimalism in their design.
4. AI Web Design
Ever tried building a site using Wix or Bookmark? You simply have to fill up a form, answer a few questions, and select inspirations. The site builder does the rest and in a few minutes, you automatically have a fully designed website.
How did it achieve this?
They used Artificial Intelligence. AI or machine learning takes the answers and uses its learning algorithm to figure out the exact kind of website design for you. With AI, a large chunk of website building becomes quick and automated.
Of course, it’s not perfect. There are limitations but machine learning can improve in a few years. You might see a rising abundance in websites built with AI assistance, tinkered with professional coding.
5. Voice-Capable Interface
A few years ago there was Siri. This technology revolutionized the mobile industry because website designers had to consider voice search too. Instead of voice search dying off like other fads, it grew and now there are a ton of voice assistants like Amazon Alexa, Google Assistant, Cortana, and Bixby.
However, the trend continues to evolve and you have to consider voice-capable interfaces too. Some people might use voice assistants to explore your website instead of relying on a mouse and keyboard.
One rising trend is to allow site visitors to use voice commands to find content on a website. In the near future, voice capabilities might allow people to select menus or follow links. You need to make sure your web design caters to this growing trend.
6. 3D Artwork
Yes, 3D artwork might become a thing a lot of websites will feature. However, this isn’t going to make websites slow and ugly the same way Flash animation did.
3D allows customers to get a better view of a product. It lets them get a feel of something without physical contact.
The main reason why this trend is going to continue gaining traction is the declining cost of 3D scanning and rendering. Even smartphones have 3D scanners now, enabling anyone to make a decent 3D image to incorporate into their web design.
7. Accessibility Features
Great visuals and an elegant design aren’t the only popular trends now. You also have to focus on reaching a wider range of users. This means an inclusive design for people with disabilities.
For example, you should implement sliders to alter your website’s colors. This can help people with different levels of color blindness. You should also implement text-to-speech to aid people who are blind or can’t read properly.
Make sure to use a readable font, clear color schemes, and make things like buttons and links easy to identify. Don’t forget to feature an accessibility guide to help people figure out what they can and cannot alter for ease of use.
Follow These Elegant Web Design Trends Now!
Websites will continue to evolve and change throughout 2020 and beyond. You can help your site stand out with an elegant web design using these rising techniques. Get ahead of the competition and make your website look modern, clean, and efficient.
But good web design is only the start. If you want to learn more techniques and tips, why not read our other guides? We have a myriad of guides to help you stay one foot ahead!