Cox Communications today announced that its gigabit internet service for residential customers will be available in customer homes starting later this month. Marketed under the brand name “G1GABLASTSM,” Cox will offer speeds 100 times faster than the average speed in the U.S. today.

The service will be first available in parts of the Phoenix Metropolitan area, and will continue to expand there as well as in Las Vegas and Omaha, and in new developments in all Cox markets nationwide. In all Cox locations, the company will begin market-wide deployment of gigabit speeds to residential customers by the end of 2016. The company has been deploying gigabit speeds to businesses for more than 10 years.

“We are excited to deliver the choice of gigabit speeds to our customers,” said Cox Communications President Pat Esser. “Coupled with our 2,300 employees in the Valley and more than 20,000 nationwide, our latest investments and the deployment of the fastest speeds available are powering economic growth and development for businesses and residents of the communities we serve.”

G1GABLAST will be available in the Phoenix market for $69.99 per month when combined with Cox’s most popular service bundles, and will deliver more speed, a powerful home network and rich broadband enabled services to customers.  The service offers speeds as fast as 1 gigabit per second – will deliver more speed, a powerful home network and rich broadband enabled services to customers. G1GABLAST also includes the latest high-speed Wi-Fi router, one terabyte of cloud storage, Cox Security Suite and Family Protection and 10 email boxes each with 15 gigabytes of storage.

“Starting today, trained teams of Cox sales representatives will be personally reaching out, door to door, into the neighborhoods that will be the first to have 1G speed available.  Cox will continue outreach into neighborhoods as gig service becomes available, said John Wolfe, Senior Vice President of the Southwest region-Cox Communications.

Marketing and sales promotions will include broad digital advertising and social media, direct mail and print and outdoor advertising. Cox will be demonstrating the service at community events throughout the region and at its retail Cox Solutions Stores. Consumers also can sign-up at www.cox.com/giglife.

While focused on bringing gigabit speeds to its customers, Cox doubled the speeds of its most popular tiers of service this past summer. Cox High Speed Internet Preferred has increased from 25 megabits per second to 50 megabits per second. Cox High Speed Internet Premier has increased from 50 megabits per second to 100 megabits per second. These tiers represent more than 70 percent of Cox’s high-speed internet customers. Committed to offering access and choice, Cox has increased broadband speeds more than 1,000 percent over the past 13 years.

In the last 10 years, Cox has invested more than $15 billion in its communities through infrastructure upgrades to deliver video, phone and high-speed Internet and home security and automation service to homes and businesses in the company’s service area. Additionally, the company gives tens of millions of dollars annually in cash and in-kind contributions to support the communities in which it operates.