Artificial intelligence is growing at an increasingly fast pace in modern times and as the data-sets from which it derives its usefulness grows, so does the need for the application of ethics. Data sets are vast and varied in their nature and the AI needs to make a clear difference of what is a good use of information and what is regarded as unethical use of the same information. 

At times, the AI can be in charge of massive data-sets and several connected systems which can be destroyed or deleted in the blink of an eye. However, there is the question about whether the AI is able to decipher the true intention of its own actions as it traverses gateways on the information superhighway.

Ethics is a huge matter of concern and has been applied to many areas of learning and industries. Law, for instance, tends to rely on ethics in making difficult decisions on cases that have been the center of attention worldwide.

In AI, the same ethical measure that is used to determine whether a criminal is really guilty is used in tracking down the flow of information within an organization and determining the real intention of the business. Powerful computer systems that are manned by the artificial intelligence systems are also in question when it comes to making split-second decisions that have an impact on the activity of hundreds or even thousands of users. Refusing to reveal private information might be considered ethical for an artificial intelligence, but it is not always the correct thing to do as criminals might hide under the same identities and do harmful things in the process.

The enforcement of ethics within the computer program that is in charge of artificial intelligence can only be integrated by the programmer or the designer that came up with the AI system. In the decision trees, there are inferences to be made and conditions to be followed when the AI is deciding on something. Ethics dictate that the information being used by the AI is free from influence from any side and as such, the decision-making process of the AI is now swayed in any way, meaning the AI can take better-informed decisions and act as the users would expect.

An online gaming site that is overseen by artificial intelligence will often filter through the messages passing between the gamers and filter out, flag or censor the use of bad language that is likely to stir up friction within the gaming community. This is one of the situations where the AI is said to have acted in an ethical manner which was truly befitting the system and it ensures that the community is able to function without interruptions. An ethical framework for your environment is one of the very likely places to start in and it ensures that you are working in a place of trust and understanding.

Artificial intelligence programs that are supported by a framework of ethics are way more friendly and understanding than any other systems in place and their interactions and services to human end-users are truly magnificent. They rely on the customer background information to guide and shield  them from information they do not want to see. Hence, children are able to surf the web safely and securely and not have any of their information exposed or leaked to the black web.

AI is also useful in making a critical infrastructural decisions such as outages and downtimes, where the load of the systems has to be moved to new computer clusters and the information stored on different databases. In an effort to avoid the loss of any of the information, the AI must decide on how to best preserve the good parts of the information and discard the rest.

With this in mind, a system is able to run continuously without stopping thanks to the power of AI, which helps to keep it alive and running no matter what issues could be happening with the hardware or virtual infrastructure hosting the system. Ethically, that is good practice from the artificial intelligence and benefits all the users within the same ecosystem.


Rilind Elezaj is an experienced Digital Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Rilind possesses a strong entrepreneurial mindset and has devoted his career to enhancing the sphere of digital marketing. In his methodological approach, Rilind integrates web development and other digital marketing solutions to create hybrid strategies that bring the best results.