Scottsdale-based Brain State Technologies, a leading neurotech company, announces the launch of CERESET, an innovative new business with franchise opportunities aimed at helping clients manage stress and achieve restful sleep. With an estimated 75% of Americans reporting stress and 70-million suffering insomnia, Cereset is well-positioned to disrupt the $28-billion sleep industry.

Stress causes our brains to become unbalanced leading to anxiety, inability to focus and trouble sleeping. Cereset’s patented BrainEcho™ technology detects brain rhythms and plays them back to the client in real-time using engineered tones, enabling the brain to naturally rebalance itself without outside intervention, stimulus or medication. A balanced brain is fully relaxed, making it easier to manage stress and get better quality sleep.

“I began studying brain technology after a traumatic and violent attack left me unable to sleep for eight years,” says Lee Gerdes, Founder and CEO of Cereset and Brain State Technologies. Gerdes’ background in mathematics, physics, computer software development and psychology led him to develop the Cereset technology.” Over the past 10-years, Cereset technology has been used to successfully treat more than 130,000 people in 25 countries safely and naturally and I believe it can help millions improve well-being.”

Cereset is now open in Scottsdale, Arizona and several franchise offices are expected to open in multiple states before the end of 2018, with additional locations expected in 2019. Cereset services are provided by highly trained tech coaches who guide clients through sessions in a soothing, peaceful environment. Sessions include brain frequency band measurement, personalized Cereset plan, BrainEcho™ experience, and Cereset Home unit.

Cereset’s patented technology is rooted in Brainwave Optimization® known in research circles as HIRREM® (High-resolution, Relational, Resonance-based, Electroencephalic Mirroring). Since 2011, Wake Forest University’s School of Medicine has completed several clinical trials with HIRREM technology and more are underway to further validate the benefits of Cereset BrainEcho™ technology. Details on research are available at

In addition, the U.S. Army Research Office has invested in evaluating the benefits of Cereset to help military personnel improve sleep.

The name Cereset comes from a combination of the words Cerebrum (brain) and the word Reset, as it helps the brain reset itself to its natural state. For more information about franchise opportunities and Cereset visit