From BuzzSumo’s indispensable research feature to powerful SEO insights from Ahrefs, here are 17 answers to the questions: 

“What are the best marketing tools your small business used this year? & Why should others adopt them in 2023?”

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  • BuzzSumo 
  • Terkel
  • Email Marketing
  • ProofHub
  • Google Ads
  • Survey Sparrow 
  • Mailchimp
  • Instagram 
  • Grammarly Premium 
  • Google Analytics 
  • Pinterest
  • BrandPush 
  • Surfer SEO
  • ActiveCampaign
  • Hootsuite
  • Sendible
  • Ahrefs


The Best Small Business Marketing Tools to Try in 2023
The Best Small Business Marketing Tools to Try in 2023



BuzzSumo has become an indispensable research tool for effective marketing understanding and real-time trends. Research is important, but often time-consuming and draining. 

BuzzSumo consolidates your research effort by starting you out with easy-to-understand trends and data to help direct your focus. When businesses use BuzzSumo to aid their research, they spend less time aimlessly searching and more time digesting relevant data to their queries.

Michael Fischer, Founder, Elite HRT



We had been looking for different link-building options to maximize the authority and strength of our website over the last few years. We tried HARO, but the questions related to our field were far and few between. So instead, we hired a link-building service that had small degrees of success, but it wasn’t until we signed up for Terkel that we found a ton of success in link-building. 

The questions on the platform apply to marketing and other departments in which we have expertise. With a premium plan, all the questions are sortable by “No Follow” or “Do Follow,” and it tells you the Domain Rating of each website. 

There’s also a “track my answers” feature that shows where your answers are in the process of being vetted to published. I highly recommend businesses looking to increase their SEO and web authority use Terkel. The customer service is great too as they share tips on how to improve our performance on Terkel.

Seth Newman, Director, SportingSmiles


Email Marketing

Email marketing allows you to reach a wide range of customers with personalized messages that can be tailored to their individual needs. It also helps create relationships with potential customers, builds trust and loyalty, and converts leads into sales. 

In 2023, other businesses should adopt email marketing as it can be a powerful and cost-effective tool for growing their customer base and boosting their bottom line. It is easy to set up, track, and measure performance, making it an ideal choice for businesses of any size. With the right strategy in place, this tool can help you reach new customers and drive more revenue into your business. 

Erik Emanuelli, Problogger & Internet Marketer,



ProofHub is a cloud-based platform that allows users to centrally store and organize their work while also facilitating teamwork through a set of sophisticated tools. 

The platform facilitates productive project management by streamlining task management, time tracking, digital file management, and communication. You can easily handle business from any place, using any internet-connected device, thanks to the mobile app version. The low, flat monthly fees make it a great fit for small businesses and teams on a tight budget.

Max Whiteside, SEO & Content Lead, Breaking Muscle


Google Ads

We had tried everything from Bing Ads, Facebook Ads, Instagram Ads, and more, but Google Ads was the only one that worked for us.

One of the best things about Google Ads is that you can target your ideal client based on their online behavior. You can even create different ads for different niches. 

For example, if you sell products for pets, you can create an Ad for pet owners, one for dog owners, one for cat owners, and more. From there, you can create different ads for different products.

Admir Salcinovic, Co-Founder, Pricelisto


Survey Sparrow 

SurveySparrow provides us with an easy-to-use platform that allows us not only to gather comprehensive reviews but also to compare them side by side and cross-analyze our data to derive insightful conclusions about the market more broadly.

SurveySparrow is a versatile tool that has allowed us to customize our surveys to our specific needs as a SaaS company. Logic branching, skip logic, and pre-filled questions not only allow us to gather feedback from customers and market analysis, but they also collect comprehensive data that gives us NPS, CES, and CSAT scores—all of which we use to gain leads.

Eran Galperin, CEO, Gymdesk



Mailchimp is an important email marketing tool that can help you automate campaigns, making it one of the best business marketing tools I’ve seen used this year and one I expect will continue to be used by businesses in 2023. You can merge all of your email contacts in one place with the help of this tool, and you can use it to organize an email marketing campaign with ease. 

In addition to its other features, Mailchimp also includes a segmentation tool that can send personalized emails to specific groups of users. Using this platform, you can make targeted ads, send postcards, and design landing pages.

Andrew Priobrazhenskyi, CEO & Director, Discount Reactor



One of the best marketing tools we’ve used this year that has made all the difference is Instagram and its Reels. Not only is it a fun, engaging way to stay on top of the latest trends and connect with users on social media, but it gives us the opportunity to get creative with our content, collaborate with brands and get a much higher reach and boost engagement as video marketing gets much more visibility than other forms.

Jenna Nye, CEO, On the Strip


Grammarly Premium 

I recommend Grammarly Premium for small businesses that include marketing copy in their online content. For example, whether writing a product description or a blog post, advertising is most effective when the tone and grammar appear professional. Copy and paste your content into Grammarly Premium before publishing to catch any mistakes you might have missed.

Susan Shaffer, President, Pneuma Nitric Oxide


Google Analytics

Google Analytics is a fantastic free tool that levels the playing field for small businesses by providing easy-to-understand optics and data at a glance. From important metadata, SEO insights, and demographic interests just to start Google Analytics has become an indispensable tool for all small businesses in 2022 and is only going to continue to grow and improve going through 2023 and beyond.

Michael Burghoffer, CEO, PicoSolutions



There is a target market for the type of business you run that frequents Pinterest. It was a crucial component of my digital marketing plan. When figuring out how to use Pinterest to my advantage, I used rich pins effectively. I streamlined the buying process by including prices, my company’s name, a brief description, and a click that led to the website.

Andrew Griffith, Owner, Garden Furniture.



You understand how crucial it is to spread the word about your goods and services if you own a business, and you know that using the media is one of the most effective ways to accomplish this. However, garnering media coverage can be challenging, particularly if you’re not a PR pro.

A press release writing and distribution service like BrandPush can help in this situation. Over 200 news websites, including affiliate sites for the major news organizations CBS, FOX, NBC, and USA Today, will get your press release that they will help you produce and disseminate.

A press release is a fantastic tool for drawing attention to your company. It works well for attracting new clients and promoting your goods or services.

Billy Parker, Managing Director, Gift Delivery


Surfer SEO

If you’d like to optimize your website for better search engine visibility, then you should definitely check out Surfer SEO. It’s one of the best content marketing tools out there and can really help your small business to get ahead. 

It allows you to research your competition, analyze your market, and find the best keywords to target. What’s more, with LSI keywords, you can ensure that your website appears more frequently in search results. Therefore, if you’re looking for a way to improve your website’s ranking in 2023, Surfer SEO is definitely worth considering.

Burak Özdemir, Founder, Online Alarm Kur



Marketing AI working hand-in-hand with ActiveCampaign is a marketing strategy we rely on the most. Growing a small business can be challenging with limited marketing resources, but ActiveCampaign has helped us automate email campaigns, SMS communications, workflows, and more. 

While we’ve tried other automation tools that worked well, they’ve built their software to perfectly blend automation with human-touch processes that AI can’t do. ActiveCampaign notifies our team when their real-time input is needed—our marketing and sales efficiency has improved significantly!

Maximilian Wühr, CGO & Co-Founder, FINN



Hootsuite keeps you up to date on social media trends, and you can see what will be popular in 2023 right now, which is pretty amazing as a marketer. My experience with Hootsuite has been smooth, even if I had to run multiple accounts with tons of posts. 

From scheduling and publishing to promoting and analyzing, it’s your first stop for everything marketing. This tool is just a mastermind for growing your sales within a few weeks. It gives a 30-day trial so that the person can experience the software first and then decide. This gives marketers an opportunity to analyze things for themselves.

Anahit Manukyan, Digital Marketing Strategist, 55Brokers



Over 30,000 marketing firms, brand managers, and agencies use Sendible as a social media monitoring tool to magnify their brand messages. Sendible allows you to design your dashboard under your brand image with a majority of features and tools for social media management to attract new clients.

It incorporates functionalities like YouTube search, the Canva graphics editor, and royalty-free image searching. Additionally, it provides automation for people who want to cut down on time spent on repetitive tasks.

Leonidas Sfyris, CTO, Need A Fixer



Ahrefs allows you to view your current ranking on Google, the traffic you are receiving each month, new links you’ve received to your website, what people are saying about your company, and so much more. You can view the growth of your website over the last number of years and the overall health of your website, which isn’t something you can usually just see.

Online marketing in 2022 is very focused on SEO and your growth on Google. Ahrefs is exactly what you need and is well worth the money!

James Parsons, Founder, Content Powered