The importance of local SEO for your business
Local SEO is important for businesses because it helps to target potential customers in a specific area. By optimizing your website and local listing, you can improve your chances of being found by people in your community who are looking for your services. We’ll discuss the basics of local SEO and reasons why you should think of this aspect as part of your SEO marketing strategy.
What is Local SEO?
Local SEO is a subset of organic Search Engine Ranking positions. It helps a business to target potential customers who are searching for specific keywords in their geographic area. For example, if someone is looking for a plumber in San Francisco, they would likely search using the keyword “San Francisco plumber”. If you are an established business with a San Francisco plumbing website, then you can expect that this local search is directed towards your business.
Why is Local SEO Important?
If you’re a business owner, then you know that competition is fierce. There’s always someone out there looking to undersell you, undercut your prices or provide a similar product or service. If you want to outrank them and steal their market share, getting your website to rank high in organic SERPs is one of the most effective ways. It’s also probably the hardest way because it requires you to have a strong, relevant website filled with useful content and links.
If you’re just getting started on your business’s online presence, then the importance of Local SEO will be more clear. For example, if you are a new restaurant or business owner in the area, you are likely using social media channels to promote your business. You may also have a website that you are promoting, but is it optimized for the local city? Is it already ranking high in organic SERPs? If not, then it will be difficult for you to get found online.
Understanding the Importance of Local SEO
1. Increases the chances of foot traffic
If you are a local business that is having trouble finding customers, then you need to consider optimizing your website for local SEO. The more people that are directed towards your website, the higher chance that they may end up calling you or visiting your store. Optimizing your website will help with brand awareness, which in turn is likely to increase the number of visitors to your website and physical store.
2. Allows you to build a community
If you are a local business, then you need to think of your potential customers as your community. Businesses such as restaurants and clothing stores are probably going to have a different type of community than a plumbing service or coffee shop. By optimizing your website for local search, you are allowing the community to find your website and get to know more about the great things that you are offering.
3. Increases trust
If you can rank high in the organic SERPs for your city, then people will begin to trust you as a business. By appearing as the first result under the “San Francisco Plumber” search, you are showing that you are a legitimate business that people can depend on. If your website is optimized with useful content and links, then you are also likely to gain links from other sites.
There are many benefits to local SEO. It allows you to build a community around your business, increases trust, and increases the chance of someone visiting your store. Local SEO isn’t easy, but it can be worth the hard work.
As a regular business owner, even the term Local SEO may seem complex for you. Get a talented and dedicated team of SEO professionals ready to help you every step of the way. You need to get found, and this team can help you achieve just that.