Software as a Service (SaaS) is a popular business model among many organizations. If you’re not familiar with SaaS, it allows users to connect to and use cloud-based apps over the internet. In fact, the SaaS market is expected to generate close to $141 billion by 2022. So, how can business owners utilize different SaaS platforms to build their business? At Business Warrior, our SaaS model and proprietary algorithm gives small business owners the necessary insights into their online brand and reputation, which is more important than ever to get them customers. Below are tips for companies on how to use these types of platforms to scale and grow their brand.
What to Consider Before Subscribing to SaaS Subscriptions
On average, companies use 16 SaaS applications to help with organization, marketing, and workplace productivity. Dropbox, MailChimp, DocuSign, Slack and Google Apps are examples of popular SaaS software. Before you sign up for a service, it’s important to consider how it will help you scale your business. Will it provide your office with the ability to communicate with ease during a work from home environment? Is the system helping keep your business up to date with maintenance, marketing, or IT support?
Understand what your business needs and then evaluate the provider before signing up for every subscription offer that knocks on your door.
Ask Questions About Security
Don’t be afraid to ask questions about the SaaS provider’s security and privacy policies. SaaS companies often have access to sensitive information about your business, including contact information to your clientele base. Ask the company if they would ever sell or share information to 3rd party vendors prior to signing up for their service.
Hire and Train Your Staff on SaaS
If you add a new platform to help your company grow, but no one knows how to use it, you are throwing money down the drain. Ask the SaaS company to conduct a training or demo for you and your employees. This will help to ensure that your company is using the software in the most productive way possible.
Being able to develop a strategy for what type of SaaS will help your company grow and how you will use it, is the key to any small business owner’s success. Using the above checklist is a great jumping off point when considering how to implement it into your business model.
Using SaaS to Market Your Business
One of the best ways to implement SaaS products into your business model is by using it to help market your business. Traditionally, marketing agencies have been the go-to way to outsource a company’s marketing efforts. However, with the rise in popularity of SaaS products, you can now find marketing software solutions for fractions of the price of traditional marketing agencies. Marketing software solutions typically place an emphasis on the foundational pieces of marketing, such as getting your business found online, managing your online reputation, and optimizing your website. With the help of SaaS for marketing, any small business can begin marketing their business online without having to spend a dollar.
Jonathan Brooks is the Business Warrior president, leading revenue growth and operations. Business Warrior is the source for small businesses in America to enhance their brand and boost marketing results. The Business Warrior software takes a holistic view of a business’s online reputation, listings, website search results and social media. Predictive algorithms are utilized to recommend the most imperative actions needed to drive new customers, positively impact daily operations and improve profitability. For more information, visit businesswarrior.com.
