It is no news that the internet has been raving about influencer marketing for the past decade or so, with the strategy being extremely lucrative amongst all, and with its ability to generate 5-20X ROI.
It allows brands to reach their potential customers through niche-specific channels like YouTube channels, Instagram, TikTok, Snapchat, handles, etc. Influencers bring authentic content that builds social proof, engagement, and drives visibility through word-of-mouth recommendations, which helps their followers to make informed purchase decisions.
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In a recent survey, 76.9% marketers declared influencer marketing is the primary marketing strategy, and 42.2% increased the budget for influencer marketing (Source- economictimes). The main reason is that brands are leveraging influencers’ credibility, engagement, and reach to target their audience.
Over time, though, as the industry has expanded and matured, influencer marketing in Dubai has clearly become far more structured and competitive. Brands can no longer rely on basic collaborations; campaigns now demand sharper strategies, expert guidance, cultural fluency, and data-backed decisions.
Managing this level of complexity constitutes an utter demand for influencer marketing agencies, whose role has grown indispensable in aligning creators with brands, negotiating partnerships, and building influencer campaigns that leave a mark, deliver impact, and generate impressive ROI.
And the truth is, Dubai is not short of them.
The number of influencer marketing agencies in the UAE has been rising steadily, with each specializing in its own niche. Yet, with options growing by the day, the challenge is not to find an agency but to find the best influencer marketing agency in Dubai that is right for your brand.
Hence, here is a compiled list of the best agencies in Dubai, with an outline of each one’s USPs and services to help identify which ones suit your brand’s needs the most.
List of the Best Influencer Marketing Agencies in Dubai, UAE
- GIMA
- Videaze
- IGYGROW
- Grynow
- Influencyfy
GIMA
GIMA is hands down the best influencer marketing agency in Dubai, known for its almost decade-long experience in the industry. GIMA uses advanced influencer marketing solutions based on next-generation data-backed strategies and leverages industry experts to execute highly personalized and targeted influencer campaigns in the Middle East and beyond.
GIMA has worked with global giants as well as up-and-coming local brands in the Middle East, like Boat, Kitkat, Pantene, Nysaa, Majdi, Eyewa, 6th Street, and many more. Additionally, they use their professional AI Dashboard to precisely target the audience demographic as well as conduct live campaign tracking.
USPs
- 8+ years in the industry
- Network of 300 million+ content creators
- Rooted in Arab culture
- Worked with more than 1500 brands
- 35k+ personalized campaigns executed
- Possesses its own AI Dashboard
Services
- Instagram Influencer Marketing
- Facebook Influencer Marketing
- TikTok Influencer Marketing
- LinkedIn Influencer Marketing
- YouTube Influencer Marketing
- Twitter Influencer Marketing
- Twitch Influencer Marketing
- UGC Marketing
Videaze
While the agency specializes in video production, Videaze is well-known for executing top-tier, data-driven influencer marketing campaigns in Dubai. With the right amount of creativity and a whole lot of data-backed insights, the influencer marketing company’s experts conceptualize and execute high-impact influencer campaigns.
Their professional experts bring your brand’s vision to reality through step-by-step campaign planning, precise target audience assessment, strategic placement of the ideal influencers, top-notch video content creation, and highly measurable tracking and reporting.
USPs
- 7+ years of experience
- Served 600+ clients
- 10,000+ campaigns executed
- 2,00,000+ Influencers of different niches
Services
- Influencer Marketing
- UGC Video Ads
- Video Production
IGYGROW
With over seven years of industry experience, IGYGROW has carved a reputation for rapid, culturally tuned influencer marketing in the UAE and GCC. Their strength lies in striking the right balance between strategy and creativity. They craft brand chemistry with creators whose values align and whose voice resonates authentically with Emirati audiences.
They have worked with top brands like OnePlus, Amazon, and Paytm, which shows how leading brands put their trust in IGYGROW. Part of IGYGROW’s strength lies in its ability to spot trends early and translate them into scripts and concepts that influencers can deliver with impact.
USPs
- 6+ years of experience
- 300+ clients
- Platform diversity
- Monitors influencer content to maintain brand integrity
- Data-driven Methodologies
Services
- Influencer Marketing across all social media platforms
- Video Production
Grynow
Grynow is the most famous influencer marketing agency in UAE, known for understanding Middle East influencer marketing inside out. With an extensive portfolio of working with brands like Tradeling, Nysaa, Sheikh Saeed, Ajmal Perfume, Pampers, and more, Grynow has built a solid reputation in the Middle East market.
What sets Grynow apart from the others is the fusion of cultural fluency and technological rigor. Their local Arab experts understand the social dynamics and know how to resonate campaigns with regional sentiment while keeping the brand message intact.
USPs
- 300 million+ influencer contacts
- 35,000+ campaigns executed
- Almost a decade-long experience
- The clientele of 1500+ brands
- International presence in India, the US, the UK, the Philippines, Indonesia, etc.
- Experts from world-renowned institutions like IIM, IIT, and IBM.
Awards & Recognition
- In 2022, awarded by the Economic Times for the best campaign executed.
- Executed India’s Biggest Influencer Marketing Campaign (Most Views)
- Featured by Forbes, Khaleej Times, Financial Express, Deccan Herald, and more.
Services
- Instagram Influencer Marketing
- Facebook Influencer Marketing
- LinkedIn Influencer Marketing
- TikTok Influencer Marketing
- YouTube Influencer Marketing
- Twitter Influencer Marketing
- Twitch Influencer Marketing
- UGC Video Production
Influencyfy
Influencyfy is one of the best agencies in the UAE known for a solid influencer strategy backed by data as well as creativity. It is one of the few agencies that is purpose-driven and solutions-oriented. The agency understands your objectives, thoroughly assesses your audiences, conducts a competition analysis, and after having all the facts, starts to strategize the campaign.
Not to mention, Influencyfy possesses its own proprietary AI dashboard that keeps strategy nimble and transparent. Over the years, the company has worked with all industries, like real estate, automobile, fashion, skincare, tech, beauty, electronics, and many more.
USPs
- More than 7.5 years of experience
- Access to 270 million+ social media influencers
- Worked with 1400+ brands
- Worldwide presence
- 32,000+ influencer campaigns executed
- Own proprietary Dashboard
Services
- Instagram Influencer Marketing
- Facebook Influencer Marketing
- LinkedIn Influencer Marketing
- YouTube Influencer Marketing
- TikTok Influencer Marketing
- Twitter Influencer Marketing
- Twitch Influencer Marketing
Bottom Line
As we wrap up our blog, we have comprehended the fact that there are n number of influencer marketing agencies out there in the UAE market, and we have understood and learned about the top 5, their services, USPs, and whatnot.
While the steps of running an influencer campaign may feel similar across the board, what truly matters is the distinct edge an agency brings. As a marketer, choose an agency that aligns with your goals, which will work in your best interest to help you gain impressive ROI against your investments.
