Troon, the leader in providing golf and club-related leisure and hospitality services, has acquired Bobby Jones Links, an Atlanta, Georgia-based club management company. Founded in 2000 with two clubs, Bobby Jones Links now manages 34 facilities in 13 states.
Under the new agreement, Bobby Jones Links will continue to operate under the Bobby Jones Links brand, but with support and additional benefits of being part of the Troon family of brands. Co-founders Whitney Crouse and Steve Willy will continue in their roles as CEO and COO, respectively. Troon will provide enhanced resources, expertise, and marketing support, enabling Bobby Jones Links to better serve its clients and expand its impact in the industry.
WOMEN IN BUSINESS: The Most Influential Women in Arizona for 2026
WOMEN IN REAL ESTATE: The Most Influential Women in Commercial Real Estate for 2026
Bobby Jones Links will maintain its Club Support Center in Atlanta. Members and guests of Bobby Jones Links-managed facilities will continue to experience the same outstanding service, course conditions, and food and beverage options.
“Steve Willy and I thoroughly enjoy this business and love this company. For 26 years, we have continually made incremental improvements and added more talented people to better serve our clients and team members,” said Crouse. “Now, we are so excited to be part of the Troon family. Bobby Jones Links, powered by Troon, will be very compelling, enabling us to make an even bigger difference for those we serve.”
The Bobby Jones Links acquisition not only expands Troon’s footprint in key markets but also brings additional talent and resources under the Troon umbrella, enabling Troon to help existing clients excel in the competitive world of golf and club operations.
“We are thrilled to welcome Bobby Jones Links to the Troon family,” said Troon President and CEO Tim Schantz. “Whitney and Steve are both incredible leaders with strong industry voices. They’ve developed an extraordinary company that we’ve admired for years, with an outstanding team of professionals working in both the corporate office and in the field. We are committed to helping the Bobby Jones Links brand prosper.”
Founded in 1990, Troon is the world’s largest golf and golf-related hospitality management company, providing services at locations in 45-plus states and 40-plus countries. In recent years, Troon has continued to grow organically while expanding its service offerings and enhancing its management capabilities through multiple acquisitions. Since 2014, Troon has completed 15 company acquisitions, including 13 since 2018.
Troon’s family of brands now includes Troon Golf, Troon Privé, Troon International, Bobby Jones Links, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management and Eventive Sports.
For more information on Bobby Jones Links, visit www.BobbyJonesLinks.com, or for more information on Troon, visit www.Troon.com.
