What kind of videos should brands produce to attract new leads?

The landscape of social media marketing is rapidly changing. As business professionals, we have to stay up-to-date with the changes too. Videos are becoming increasingly more popular ways to show off your service or product. 

To help you with attracting new leads with your videos, we asked small business owners and CEOs this question for their best insights. From showing off your company culture to giving a peek behind the scenes, there are several strategies that may help you improve your videos and increase your leads for growing your business. 

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Here are nine video tips to help attract new leads: 

  • Address the Needs of Your Target Market
  • Share Your Expertise
  • Feature Happy Customers
  • Create Instructional Videos
  • Integrate with ‘Day-in-the-life’
  • Include a Call to Action
  • Give a Peek Behind The Scenes
  • Utilize Instagram’s Tagging Systems
  • Show Off Your Company’s Culture

Video Tips For Attracting New Leads

Address the Needs of Your Target Market

Many people create content that ultimately serves themselves rather than the group of people they are actually looking to serve. Before diving into video content development, which can be costly, take the time to perform market research. Complete interviews with people in your target market and current customers and find relevant studies to ensure that your idea is needed or wanted. It will save you tons of time and even more money. Also, talking about video production, if it is way too costly for you, you can ditch expensive platforms and consider tools such as StoryXpress, which is a great alternative to Vimeo.

Vanessa Molica, The Lash Professional


Share Your Expertise 

Some brands can use their professional affiliation as part of their video content strategy. By being an active member, they have multiple opportunities to showcase their products and services at recorded conferences and similar events. Professional affiliations help you stay up-to-date on industry changes. They also demonstrate your industry knowledge, which can be highlighted on the video to target new leads looking for specific expertise.  

Henry Babicheknko, Stomadent


Feature Happy Customers 

Showcasing customer success stories is one effective way to attract new leads. Craft a video featuring a delighted customer sharing what they enjoyed about the process, customer service, and more. This is a great opportunity to showcase how your firm stands out from competitors. Be sure to emphasize the amazing end result in the video so potential customers understand the value your firm provides.

Claire Routh, Markitors


Create Instructional Videos 

How-to videos provide actionable insights that can attract new leads. By demonstrating practical knowledge, brands can differentiate themselves from the competition. These videos can earn viewers’ trust which can lead to long-term growth through increased sales.

Fred Gerantabee, Foster Grant


Integrate with ‘Day-in-the-Life’ 

Videos showing a day in the life of someone who works within your brand (CEO, leads, managers, etc.) are a great way to humanize the brand. And this also helps bring in more leads. If people are able to see who is behind the brand, they are more apt to choose your brand the next time they are in the market.

Zoe Waters, Necessary Behavior


Include a Call to Action 

There are many types of videos brands can produce to attract new leads. For instance, brands should make demonstrations also called “tutorials” or “how-to” videos. These videos brand you as an expert in your niche by showing viewers you are knowledgeable in your industry. They\’ll sign up to get more tips. Make sure at the end of the video, you have a link to sign up or purchase. Put the signup or purchase link in the video description as well with a Call to Action telling them what you want to do (Sign up or Purchase) and telling them how to do it (click the link in the description.)

Janice Wald, Mostly Blogging Academy


Give a Peek Behind The Scenes 

If your company has an interesting process behind the development, manufacturing, or distribution of your goods or services, a behind-the-scenes video offers your audience a glimpse into the craftsmanship and the methods that go into what you create. This will certainly attract new leads.

Jeff Henretig, Apothecanna


Utilize Instagram’s Tagging System 

Instagram stories are a great way to grow your interaction on Instagram and can be easily viewed by thousands of users. Using location tags, hashtags, etc. will add your post to that location/tags page, which allows it to be seen by many users. Once your post is viewed by a user, they can instantly go to your profile and check out your content, follow you, purchase from you, and more. It’s crucial to provide engaging, easy to follow, content, and try not to be too repetitive. It’s an inexpensive way to go about social media marketing and has the potential to hugely increase your profitability.

Brandon Brown, Grin


Show Off Your Company’s Culture 

Creating a company culture video is a great way to garner more leads. It will highlight the ethos of your company to potential customers. It’s also great for attracting new talent to work with your company.

Alex Czarnecki, Cottage


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