Did you know that around 80% of businesses have a blog that they use for marketing? Blogging is a great way to increase website traffic, find new leads, and build your brand.
While there are many benefits to blogging, building a blog can be hard. Guest posting is a technique that you can use to boost your SEO, find new customers, and promote your site. What are guest posts?
A guest post is when you write a blog post, have another website post it, and gain a link back to your website. Keep reading to learn why you should guest post, how to find opportunities, and how to write your first guest post.
Why Should You Guest Post?
Now that you know what guest posts are, what are some of the benefits of guest posting? One of the biggest reasons you should write guest posts is to boost your website traffic.
If your guest posts are on websites with tons of relevant traffic, some of those readers may enjoy the post and visit your website.
Once they are on your website, it’s easier to convert them to customers or get them to sign up for your email list. Another benefit of guest posting is better search engine optimization (SEO).
Guest posting gives you backlinks to your website, which makes your website look more credible to search engines. Because search engines want to give users the best information, they are likely to rank credible websites higher.
How to Find Guest Posting Opportunities
If you are ready to start guest posting, the first step is to find websites accepting guest posts. You can search online, send cold pitches to blog owners, and check out this post by The HOTH.
The best websites to guest post on are credible, have a large audience, and don’t have too many ads. You also should choose a site with the same target audience as yours.
If the website doesn’t have the same target market, its audience may not visit your website.
How to Write a Great Guest Post
Once you find the perfect guest posting opportunity, you need to write a blog post that matches the content on that website. Before you start writing, look at the content, tone, and length of the articles on the site.
For example, if you find a high-quality website that only publishes long-form content, don’t submit short articles with little information. If the website has a casual tone, don’t submit a serious article.
Keep in mind that you are writing the blog post for the other website, not yours. While you can mention your website in the article, don’t focus the entire article around it.
Are You Ready to Write a Guest Post?
Guest posting is a great way to increase website traffic, gain more authority, and boost your SEO. If you want to grow your website, writing a guest post is a great place to start.
Did you enjoy reading this article on guest posts? If so, check out the business category for more digital marketing tips.